BATEEL - Marketing Calendar 2023

MARKETING CALENDAR 2023 Advertising and Promotion Campaign Planning

Calendar

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

Summer Travel

Customer Mindset

Health & Wellbeing

Love & Gifting

Family & Community

New Beginnings

New Season - Spring

Shopping & Planning

Back to School

New Season - Winter

Festive Shopping

Celebration & Travel

1st World Vegan Day 3rd UAE Flag Day 12th Diwali 18th Oman National Day 19th International Men's Day 30th Commemoration Day

8th Intl. Women's Day 8th OSCARS 19th Mother's Day (UK) 21st Mother's Day (UAE) 22nd Ramadan

1st Jordan x KSA Royal Wedding 5th World Environment Day

2nd National Day 16th Bahrain National Day

14th Valentines Day 22nd Founders Day (KSA) 25th Kuwait National Day

9th Easter 20th - 23rd Eid Al Fitr 22nd Earth Day

1st New Years Day 22nd Chinese New Year

Wedding Season 25th Jordan Independence Day

7th World Chocolate Day 18th Islamic New Year

1st International Coffee Day 31st Halloween

Key Dates & Occassions

28th Emirati Women's Day

23rd Saudi National Day

19th Father's Day (int) 28 - 30th Eid Al Adha

25th Festive Day 31st New Years

Main Campaign

Celebrating rich traditions and modernity

Nutritional Power of Dates Nutritious and delcious

Valentines Love

Oscars and Ramadan

Unforgettable Ramadan gifts

Bateel opens a new retail experience

Eid Al Adha Campaign

World Chocolate Day Masters of chocolate #MastersOfChocolate

New Product Launches Date Inspired Creations

Making Memories Making Memories #MakingMemories

Gift the magic of Festive

Theme Hashtag

From Bateel with love #FromBateelWithLove

Family first #FamilyFirst

Ramadan with Bateel #RamadanWithBateel

Spring with Bateel #SpringWithBateel

Farm to table #FarmToTable

Summer with Bateel #SummerWithBateel

The Magic of Gifting

#NutritiousDelicious

#BateelOliveDates

#MagicOfGifting

PERU / WOOD

Zareen Collection

Abriz Collection

Heritage Collection

15th - Regent Collection

20th - Emerald Collection

Chinese New Year & Valentines

Pastel Collection - Petal Ramadan Calendar

CARTON

1st - Gold Palm Collection | Destinaton - DXB & AUH

National Day Collection Snowfall Advent Calendar

Noor Collection | Qamara Collection | Najma Collection Noor: Calendar, Sparkling Date Drink, Chest Drawer, Hamper

24th - Pastel Collection (Full Family)

Legacy Collection | Saudi National Day

Zinnia and Rangoli Collection | 10th Oct

Snowfall Collection

GOURMET

Date Balsamic (Classic and Chilli - TBC)

Date Seed Coffee

1st - Dates Filled with Apricots

1st - New Date Chocolate Delice x 5 flavours New Coffee Pouches - Fayfa Exclusive

1st - Date Jam & Date Marmalade

5th Sept. Olive Dates

Priority Window Scheme

Valentines

Full Ramadan

Eid Al Fitr

Pastel Collection

Eid Al Adha

Summer Display (TBC)

KSA - National Day

Diwali Display

Full Festive

Festive / Chinese New Year

Refresh: Pastel Collection, Dubai Destination and Wildlfower

Window Scheme 2

Pastel Collection - Petal

Full Ramadan

Wild Flower + Ivory Wood

Gold Palm Collection

Gold Palm + Emerald

Gold Palm Collection

Diwali Display

UAE National Day/Pre-Festive

National Day

Date Jam and Date Marmalade

LCD

Chinese New Year

Valentine Adore and Pastel

Ramadan

Ramadan / Eid Al Ftr

Gold Palm Collection + Delice

Gold Palm + Pastel Collection

Destination Collection

KSA - National Day + Olive Dates

Diwali

Diwali /Advent Calendar

National Day/Festive

iPad

Date Seed Coffee

Date Chocolate Delice

Olive Dates

Date Balsamic (Classic and Chilli - TBC)

Pastel Petal - Chocolate Macaron/ Date Seed Coffee

Ramadan / Dates Filled with Apricots

Date Jam and Date Marmalade

POS 1

Chinese New Year

Najma Collection -Date Chocolate Delice

Gold Palm - Eid Mubarak

International Chocolate Day - Macarons

Emirati Womens Day

Olive Dates

Diwali Collection | 10th Oct

Diwali

UAE National Day

Date Jam and Date Marmalade

POS 2

Date Bars/Bites

Date Chocolate Royale

Mother's Day/Oscars

Dates Filled with Apricots

Pastel Collection

Gold Palm Collection

KSA National Day

Date Balsamic (Classic and Chilli - TBC)

Advent Calendar

Festive POS

Pastel Collection/ Date Chocolate Royale

Date Jam and Date Marmalade

POS 3

Chocolate Macarons

Date Bites

International Womens Day

Oscars

Date Chocolate Delice - Green Palm

Gold Palm Collection

Chocolate Macaroons

New Chocolate - TBC

Catalogue

Ramadan Catalouge

Eid Al Fitr Catalogue (Digital)

Eid Al Adha Catalogue (Digital)

Saudi National Day (Digital)

Diwali Catalogue (Digital)

Diwali/Festive

Festive/ Ramadan 2024 Catalogue

Yas Mall Laysen Valley

Store/Territory Openings

The Zone, Riyadh

16th - Fayfa Mall, Jeddah

Reem Mall, Abu Dhabi

Tahlia, Riyadh (Refurb)

Franchise Openings

Ramadan and Eid Oscars Goody Bag

Oscars Goody Bag Date Seed Coffee

Axiom - Space Dates (Cancelled)

Press Release

Saudi National Day Collection

Olive Dates

Diwali Collection

Festive

Chinese New Year and Valentines

Media Alert

Mother's Day & Women's Day

Eid Al Fitr

Pastel Collection

Eid Al Adha/Father's Day

International Chocolate Day

Emirati Women's Day

Date Balsamic (Classic and Chilli - TBC)

UAE National Day

Festive

Date Seed Coffee Mother's Day & Women's Day

Celebrity Goody Bag and Ramadan

Saudi National Day / Olive Dates Hamper Saudi National Day / Olive Dates Hamper Saudi National Day / Olive Dates Hamper

Influencer Gifting

Eid Al Fitr

Gold Palm with Delice - Eid Al Adha

Chocolates

Emirati Women's Day

Diwali Gifting

Festive and National Day

Festive

Emirati Women's Day x Abu Dhabi Businesswomen Council

Media Partnership / Collabs

Ramadan

Sayidaty and Hia Magazine

Haya Magazine

Festive

SM Promoted Content

Ramadan

Zahreen - Oscar Gift

Date Chocolate Delice

Eid Al Adha/Father's Day

Saudi National Day Collection

Diwali

Festive

Ramadan Khalid Al Emeri Date Seed Coffee

General video, promoting dates, health life style (April 20)

Oscars Summary Ramadan (Feb 10)

Diwali (Oct 15)

Festive (Nov 13)

Video Content Including Web Hompage

EID (March 30)

Olive Dates

2nd Fayfa Mall, Jeddah Opening Event

Complimentary In-store World Chocolate Day

Saudi National Day Influencer Event x Hala Alharithy

Events

Ramadan

Diwali

Festive

1) What's On 2nd March 2) Dubai International Taste Awards 18-19 March 3) International Business Awards 4) Retail Summit

Arabian Business Achievement Awards 26 January

Gulfood 2023 20 -24 Feb

Hozpitality F&B Excellence Awards 2023 26 Apr

Winner Retail Company of the Year 2023

Gulf Sustainability Awards 2023 19 Sept

Awards

Secondary banner with the Oscar/ Celebrity Content

Banner General 7 types of dates (linked to the new landing page) Eid, Peru, Ajwa, Qahwa Set (by June 7) Napura, Wooden Drawer, Date Bites, Wanan (by June 2)

Banner for the UAE National Day (UAE store only)

Secondary Banner

Pastel colleciton

Updated CNY banner: CNY box, Ivory/Empress, Biscuits, Khidri Orange (by Jan 7) Sadu (copy rewriting), Chantel Hamper, Empress, Assorted dates Regalia, Cassandra, Qahwa coffee, Medjool (assets by 7 Jan) Signature collection, Green wood, Biscuits, assorted dates (by 7 Jan)

Ramadan New collection: Ramadan Calendar, Abriz, Ajwa, Date bars/Bites (by Feb 10) Ramadan new collection: Qamara, Abriz, Ajwa, Date bars/bites (by Feb 10) Ramadan collection, arabica coffee, dates (by 10 Feb) Ramadan new collection: Qamara,Abriz ,Ajwa date, date bars/bites (by 10th Feb) • Int. Women's Day (assets on 10th Feb) • Ramadan (assets on 10th Feb) • Mother's Day UAE, UK and KSA (assets on 24th Feb) • Spring season (assets on 20th Mar) • Cherry blossom Japan (assets on 24th Mar) •Eid Al Fitr (assets on 20th Mar)

Eid: Najma, Zareen, Organic dates, Apricot stuffed dates,

Chocolate bars, Hampers, Gulf map, collection with choco option - For UAE/KSA Only (July 1) - New Dubai distenation if available Chocolate bars, Hampers, Gulf map, collection with choco option - FOR UAE/KSA Only (July 1)

Adore/Metallica, Pink White, Date Spreads, Kholas Pecan (by Jan 25)

Pastel, Heritage, Filled dates, Date spreads (by April 20)

Chantilly, Palm, Date seed coffee, Khidri (Aug 15)

Festive collection, Advent Calendar, Dates, New gourmet (Oct 31)

Ecoms Marketing Banner

Coffee, Diwali boxes, Assorted dates (Oct 15)

Ajwa dhibs (by Mar 30)

Eid: Najma, Zareen, Organic dates, Apricot stuffed dates,

Gourmet delight dragee, Signature collection, Chromite, Wanan Pistachio (by 25 Jan) Rose gold, ivory, assorted dates, acacia Honey (by 25 Jan)

Pastel, Heritage, filled dates, date spreads (April 20) Midas, Gulf Map, filled dates, Sparkling juices (May, 5)

Saudi Colletion, Hampers, Peru Arabian Map, Assorted dates (Aug 15 )

Eid, Peru, Ajwa, qahwa set (Jun 7)

Festive collection, advent calendar, dates, new gourmet (Oct 31)

KSA Ecom Banner

Coffee, Diwali boxes, Assorted dates (Oct 15)

Ajwa dhibs (by Mar 30)

Dahlia, Carbon, organic dates, Onlive oil and vinegar (Jul 25)

Festive collection, advent calendar, dates, new gourmet (Oct 31)

India Ecom Banner

Coffee, Diwali boxes, Assorted dates (Oct 15)

Eid, Peru, Ajwa, nuts (Jun10) Napura, Wooden Drawer, Nuts, wanan (Jun 2)

Pastel, Peru collection, dhibs, khidri (Sept 5)

Adore, Ivory, Nuts, assorted dates (assets by 25 Jan)

Eid: Najma, Zareen, organic dates, Ajwa dhibs (by 30 Mar)

Palm, Abriz, Mini Dhibs, Medjool (Apr 20)

Napura, Wooden Drawer, Nuts, wanan (same banner as june)

Festive collection, advent calendar, dates, new gourmet (Oct 31)

Europe /USA Ecom Banner

Coffee, Diwali boxes, Assorted dates (Oct 15)

7 types of dates page redesign (video and navigation changes) 30th May

Ramadan Landing page 20th January

Landing Pages

Festive Landing page October 31

• SG Teacher's Day (assets on 8th July). • SG National Day (assets on 18th July). • Labour Day US (assets on 15th Aug) • KSA ND (assets on 25th Aug)

• Mother's day (other locations, using previous assets) • Father's Day (assets on 20th Apr) • Easter (assets on 20th Mar)

•Sustainable Gifting (assets on 5th May) •Father's Day (different locations, previous assets) • Eid Al Adha (assets on 9th June)

• Diwali (assets on 13th Oct) • Thanksgiving (asssets on 27th Oct) • World Vegan Day (assets on 5th Oct)

• UAE ND (assets on 11st Oct) • Festive Season (assets on 5th Nov) • Boxing Day (assets on 20th Nov)

• Veganuary (assets on 28th Dec) • CNY (assets on 1st Jan)

• World Choco Day (assets on 5th June). •US Independence Day (assets on 5th June)

• Emirati's Women Day (assets on 26th July)

• Valentine's Day (assets on 15th Jan)

• Int. Coffeee Day (assets on 1st Sep)

Online Conversion Campaigns

Benefits of dates for woman's health Can chocolate be healthy for kids?

The earth day - 5 ways of how you can contribute in your everyday life

5 questions you wanted to ask about Second Eid One more post about dates - tbd

Maamoul - a delicious treat you should not miss

Fasting rules during Ramadan Bateel's Ramadan Calendar

All you wanted to know about date farms

A brief history of chocolate Why there are so many dates varieties?

What gifts to bring from Dubai to make the difference?

Diwali - the questions you might be asking yourself about Festival of Lights

How to build a perfect Festive Eve gift box?

Blog Content

Bateel's Movies Favourites 2022

• Int. Women's Day (assets on Feb 10) • Ramadan (assets on Feb 10) • Mother's Day UAE, UK and KSA (assets on Feb 24) • Spring season (assets on Mar 20) • Cherry blossom Japan (assets on Mar 24) •Eid Al Fitr (assets on Mar 20)

• SG Teacher's Day (assets on July 8) • SG National Day (assets on July 18) • Labour Day US (assets on Aug 15) • KSA ND (assets on Aug 25)

• Mother's day (other locations, using previous assets) • Father's Day (assets on Apr 20) • Easter (assets on Mar 20)

•Sustainable Gifting (assets on May 5) •Father's Day (different locations, previous assets) • Eid Al Adha (assets on June 9).

• Diwali (assets on Oct 13) • Thanksgiving (asssets on Oct 27) • World Vegan Day (assets on Oct 5)

• UAE ND (assets on Oct 11) • Festive Season (assets on Nov 5) • Boxing Day (assets on Nov 20)

• Veganuary (assets on Dec 28) • CNY (assets on Jan 1)

• World Choco Day (assets on June 5) •US Independence Day (assets on June 5)

• Valentine's Day (assets on Jan 15)

• Emirati's Women Day (assets on July 26)

• Int. Coffeee Day (assets on Sep 1)

Emailers

Briefs 3 x Ramadan Influencers - February 28

Influencers

Khalid - contract and brief

Brief x 1 influencer for Easter

Brief 4 x influencer for Festive

Page 1

Made with FlippingBook - Online magazine maker