Script: ● Opening: "Hey [Employee], my name is [Your Name] and I’m from [Your Company]. Have you heard about the exciting new benefits package [Company Name] just rolled out, the Employee Homeownership Assistance Program? [Start with a friendly and informative tone.] ● Spark curiosity & benefits: "It's designed to help employees achieve their dream of homeownership through financial education, down payment assistance, exclusive discounts with preferred lenders, title companies, and real estate attorneys." [Highlight key benefits without bogging them down with details.] ● Accessibility & ease: "The best part is we have live educational workshops here at your organization or on your company's dedicated EHAP website. So, you have access 24/7” ● Support & resources: "Don't worry, we're here to support you every step of the way. We have dedicated EHAP specialists who can answer any questions you might have." [Provide reassurance and additional support.] "We'll also keep you updated on upcoming events, workshops, and resources related to the program." [Show ongoing commitment and value.] “Also, we will extend this benefits package to family members and friends.” Remember: ● Be enthusiastic and knowledgeable about the EHAP. ● Tailor the script to the specific employee and their preferred communication style.
● Answer any questions they have thoroughly and clearly. ● Offer ongoing support and guidance throughout the process. ● Show your appreciation for their involvement and potential referrals.
By using this reverse selling approach, you can empower the employee to become an ambassador for your EHAP, potentially reaching a wider audience and encouraging other employees and their family and friends to participate in the program.
Bonus: Offer incentives for employees who successfully connect you with family members and friends, such as a Starbucks gift card.
8. CONNECTING WITH OFF-MARKET HOMEOWNERS, EXPIRED, TEMPORARY OFF- MARKET, CANCELLED AND FSBO Headline: Uncover Hidden Gems: Partner with Us to Sell Your Home Faster and Easier Goal: Spark the interest of off-market homeowners [including expired listings, temporary off- market, canceled sales, and FSBOs] by highlighting the unique benefits of selling through your network of pre-approved buyers and local community businesses. Key Points: ● Focus on pain points: Acknowledge the potential frustrations off-market sellers might or have faced. ● Offer a quick and smooth solution: Emphasize the advantage of pre-approved buyers and a streamlined process.
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