● Highlight community benefits: Showcase the added value of supporting local businesses through your service. ● Spark curiosity and build trust: Briefly explain your process and offer transparency. ● Make it easy to connect: Provide clear next steps for engagement. ● These scripts can work over the phone or face-to-face. Script Options: Connecting With Expired Listings, Temporary Off-Market, Canceled Sales: ● Opening: "Hi [Homeowner Name], my name is [Your Name], I'm a Realtor with a unique approach to selling homes. I noticed your property recently went off the market. I wasn’t sure if you had sold it privately, or if it's still available by chance?" ● Emphasizing Value and Curiosity: "I might have a solution that could address your concerns. I work with a special community program called the Employee Homeownership Assistance Program, which connects local businesses and their employees with potential homes in the area. These buyers are pre-approved, eager, and ready to move quickly. Would that be something you'd be open to exploring?" ● Addressing Concerns and Exploring Options: "If staying put is an option, I'd love to hear about your original moving plans. What were your goals and expectations? Understanding those could help me brainstorm alternative strategies that might align better with your needs." ● Reverse Close and Invitation: "I'm confident I can offer a fresh perspective and a unique approach to selling your home. If you're open to it, I'd be honored to share my strategies with you in a no-pressure, no-obligation consultation. Would you be available for a brief meeting this week, either at 4 pm or 6 pm on [pick 2 days] ?" ● Setting Expectations and Securing Commitment: "Wonderful! I'll send you an email with my resume and marketing plan so you can review them before our meeting. Please feel free to ask any questions you have. If anything changes on your end, just let me know, and we can reschedule. I look forward to seeing you soon!" Key Points: ● Focus on understanding the homeowner's experience and concerns. ● Emphasize the unique value of your EHAP program and its benefits to both the homeowner and their community. ● Position yourself as a curious problem-solver, not a pushy salesperson. ● Offer a no-obligation consultation to showcase your expertise and build trust. ● Set clear expectations and secure commitment for the next step. Remember to adapt your tone and language to match the homeowner's personality and communication style. Cultivate genuine empathy and curiosity to build a strong foundation for a successful partnership.
12 | Page
Made with FlippingBook - professional solution for displaying marketing and sales documents online