Connecting with Off-Market Homeowners: Heading: Thinking of a Move? Sell Discreetly & Quickly with Pre-Approved Buyers Goal: Spark the interest of off-market homeowners by highlighting a low-key selling option, pre- approved buyers, and community benefits through your local business network. Key Points: ● Respect privacy: Emphasize "discreet" and "off-market" selling approaches. ● Highlight pre-approved buyers and fast closings: Assure them of qualified purchasers and minimal inconvenience. ● Showcase local impact: Show the added value of supporting their community and businesses. ● Build trust and transparency: Offer a clear process and open communication. ● Make it easy to connect: Provide multiple ways to engage with you. Script: ● Opening: "Hi [Homeowner Name], my name is [Your Name] and I’m from [Your Brokerage]. I'm not calling to pressure you into anything, but I was hoping to ask you a quick question about your home, would that be, ok? I was calling because of the home that just sold, you know the one over there on [123 Main Street] which I’m sure you saw, right? So that property had a ton of buyer interest, and some people missed out that wanted to be in [Town, School District or Close To...] and to have a home like yours, so, I just didn't know if you had any potential plans on making a move in the future. ● Introducing the Off-Market Approach: "I specialize in discreet, off-market sales, connecting hidden gems like yours with pre-approved buyers who are actively seeking homes in your area. This means a smooth, hassle-free experience for you, with no public listings or open houses, if you choose not to.” ● Emphasize Pre-Approved Buyers and Community Impact: "My network includes local businesses participating in an employee homeownership assistance program. These buyers are thoroughly vetted and ready to move quickly, often with guaranteed financing." ● Connect and Next Steps: "I'd love to learn more about your plans and see if this discreet option might be a good fit for you or not. Would you be open to a quick, no-pressure 15-minute chat to discuss your options? I'm happy to answer any questions and address any concerns you might have." 1. "Before we meet, I'll send you a copy of my resume and marketing plan so you can get a better sense of my approach. What time works best for you this week?" 2. "Perfect. And if for some reason I don't reach you at that time, just shoot me a text or email, and we'll reschedule. There's no obligation at all." Bonus: ● Offer a free home valuation or market analysis to add value and showcase expertise. ● Mention specific success stories of discreet off-market sales to build credibility. ● Be flexible and open to discussing their individual needs and preferences.
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