● DO NOT PUSH THIS but depending on your relationship and the type of business ask if it is possible to post an EHAP flyer prominently positioned, “Does Your Employee Offer the Employee Homeowner Assistance Program Yet?” or “ This Business Supports the Employee Homeowner Assistance Program” make sure your dedicated QR code is on the flyers. Script: Opening: "Hi [Business Owner Name] , I'm [Your Name] from [Your Brokerage Name] . I'm very happy to see your thriving business in the community! How long have you been here?" [Start with a friendly greeting and show genuine interest in their business.] OR ● Casual Approach: Walk around to the businesses in your area and introduce yourself. “Hi, [Business Owner Name], I'm [Your Name] I'm a business owner in the community and I make it a point to meet the other owner's owners. I'm always interested in acquiring businesses in the area.” Then stay quiet.... ● They will without a doubt ask either what exactly do you do, or I’m not interested at this time. ● Legacy & Future: "It's incredible seeing someone build something lasting like this. Have you thought about what the future holds for your business? Maybe retirement, pursuing new ventures, or ensuring financial security for your family?" [Connect with their personal goals and aspirations.] ● Community & Relationships: "As a local business broker and realtor, I'm passionate about helping entrepreneurs like you navigate different stages of their business journey. Sometimes, exploring options like selling can unlock incredible possibilities." [Position yourself as a helpful local resource.] ● Potential Benefits: "For some business owners, selling opens doors to financial freedom, pursuing other passions, or even securing a comfortable retirement. Every situation is unique, but it's always worth considering your options." [Highlight potential benefits without overselling.] ● Curiosity & Exploration: "I'd love to chat more about your goals and vision for the future. Even if a sale isn't your immediate concern, having a trusted advisor by your side can be invaluable. No pressure at all, but would you be open to a quick coffee to discuss some possibilities?" [Open the door to further conversation without imposing.] ● Valuable Resources & Support: "Whether you're just starting to think about the future or actively exploring options, I can offer insightful resources, and market trends, and even connect you with other successful entrepreneurs who have navigated similar journeys." [Show your expertise and willingness to provide ongoing support.] Remember: ● Be genuine and build rapport with the business owner. ● Focus on their personal goals and aspirations, not just the business itself. ● Offer valuable insights and resources without pushing for a sale. ● Maintain a helpful and non-threatening demeanor throughout the interaction.
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