3. Initial Phone Introduction to Decision-Makers Requesting a Meeting, To Discuss the Employee Homeownership Assistance Benefits Package 4. First Meeting with Decision Makers 5. Recruiting Agents: Conversation with Peers to Expand Your Team 6. Engaging with Lenders, Title Real Estate Attorneys, and Non-Profit Credit Counselors for Referral Partnerships 7. Agents Introducing EHAP to Employees and Their Friends/Family 8. Connecting with Off-Market Homeowners: Expired, Temporary Off-Market, Canceled, and FSBO 9. Conversations at Open Houses: Strategies for Agents 10. Engaging Small Business Owners for Business Brokering 11. Finding A Dream Business for a Qualified Buyer 12. Outsourced private firms: Payroll, HR, Benefits Providers **(WIN WIN FOR ALL PARTIES) 13. Networking Events: Crafting a Compelling Value Proposition 14. Responding To Objections: 5 Steps to Respond To Any Objections 15. Appointment Setting Scripts
16. Reverse Selling LISTING Consultation Script 17. Reverse Selling BUYERS Consultation Script
1. QUICK CHAT, BIG IMPACT: Friends/Family Connect Me with Decision-Makers for a Special Employee Benefit! ● Opening: "He y [friend/family member], I have a question for you. Are you happy with your company's benefits package?" ● Spark curiosity: "I'm working on a program called the employee homeownership assistance program. It helps employees achieve financial goals like homeownership, and I'm wondering if it's something your company might be interested in?" ● Focus on benefits: "Imagine if your colleagues could get expert guidance and financial support to buy their dream homes. It could boost morale, improve retention, and attract top talent. And best of all this benefits package doesn't cost your company a penny.” ● Choice and control: "Of course, it's entirely up to you, but if you think your company might be interested, I'd be happy to chat and drop off some materials with key decision-makers. “ ● Appreciation: "No pressure at all but let me know if you think it's worth exploring. I'm always happy to help if you have any questions."
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