Company Snapshot: ● Get the Numbers: Research their size [ # of employees], key locations, and any notable achievements or milestones. ● Branch Out: Do they have subsidiaries, partners, or any interesting connections to understand their ecosystem better? Remember: ● Tailor your research: Focus on aspects relevant to your call's purpose and objectives. ● Go beyond the surface: Look for insights that reveal their values, priorities, and company culture. ● Spark conversations: Use your findings to ask informed questions and build genuine connections. With this pre-call power prep, you'll walk into the conversation confidently, informed, and ready to shine! Bonus Tip : If you find something newsworthy or interesting about the company, mention it during the call! It shows you take the extra effort and can spark a dynamic conversation. ● Opening: "Hi [Decision-maker Name], this is [Your Name] from [Your Company]. I'm reaching out because our mutual acquaintance [Their Name] told me [Company Name] values its employees and their well-being." ● Spark Curiosity: "We've developed a unique community project for local businesses. This program helps employees achieve their financial goals through education, unwavering support, and crucial financial services. We call it the employee homeownership assistance program. The benefit for your organization is increased employee satisfaction, retention, and even talent acquisition. And the best part is there is no additional staffing required or allocation of funds. I'd love to share some insights and how this could benefit [Company Name]." ● Meeting Request: Would you be interested in a brief 15-minute meeting to learn more? I'm flexible with my schedule and could meet [Suggest Several Time Options] at your convenience." ● Flexibility & Next Steps: "Alternatively, if you're busy, I'd be happy to provide you with some additional information or answer any questions you might have." ● Close: "Thank you for your time and consideration. I look forward to connecting with you soon." Remember: ● Be confident and professional, but approachable. ● Tailor the script to the specific company and their potential program needs. ● Be prepared to answer basic questions about the program's benefits and eligibility. ● Follow up with a confirmation email after the call, regardless of their response. Bonus: If you have a success story of a company benefiting from your program, briefly mention it to add credibility.
By using this reverse selling approach, you can pique their interest and increase the chances of securing a meeting to showcase your program's value to their employees and company.
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