Sales Manager
Candidate Information Pack
About Collegiate
Collegiate AC is a leading operator of student accommodation in the UK. With nearly 10,000 beds across leading university cities and towns across the UK, we are dedicated to delivering an exceptional student experience to international, domestic, postgraduate and undergraduate students across the UK. The key to Collegiate UK’s ongoing growth is its focus on delivering excellence and its internal team that deliver this. With recent growth Collegiate UK is looking to further strengthen is marketing team with a new marketing manager role focused on developing brand and delivering and optimising local and national marketing strategies.
Our Approach
Collegiate’s philosophy is to create an unforgettable student experience through inspiring and supportive living environments, where the students are safe, comfortable and at complete ease. This commitment to develop and offer high-quality student accommodation with a focus on well-being has been recognised through various awards and panels both by industry professionals and students. Our students can be assured that they will live in the best and most supportive environment to enjoy their university years. Provding them with everything they need and didn’t realise they needed.
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Our Locations
Birmingham
Cheltenham
Gloucester
Newcastle
Sheffield
Bristol
Coventry
Ipswich
Norwich
Southampton
Cambridge
Derby
Leicester
Nottingham
Winchester
Our head office Ardington, Oxfordshire
Cardiff
Exeter
London
Portsmouth
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Job Description
• Identifying sales training needs and requirements across the whole business and submitting plans to the Director of Operations.
Role title: Reports to: Division: Hours: Relationships:
Sales Manager Director of Operations Oxfordshire, Central Support office - with travel across the UK 37.5 / week
• Working closely with our Operational, Financial and Business intelligence teams to enure accurate reporting as per the client’s needs.
Executive Team – The Sales Manager will provide support to the Executive Team. Heads of Operations - The Sales Manager will work closely with each Head of Operation across the Regions to provide sales support to site teams. Marketing – The Sales Manager will work closely with the Marketing Team to develop and implement sales strategies. Site Teams - The Sales Manager will provide support as and when required.
Ad hoc tasks:
Please note that due to the nature of the business and this specific role there are a large number of ad-hoc tasks which occur throughout the year – the JD is not exhaustive.
The nature of the role means that you may be required to work outside of your hours (move in weekends, summer etc). Extensive travel across all of our UK sites will be required,
Key Responsibilities:
• Collaborating with the Head of Operations and Marketing Team to develop and implement sales strategies for existing and emerging international markets for every city in which we operate.
• Working closely with the Marketing Team to review and implement sales initiatives and promotional plans for the direct let market and returning students.
• To support the Head of Operations to set sales target per site and to support the on-site local teams to ensure that monthly sales targets are met.
• Identify market opportunities and challenges.
• Ongoing analysis of competitors and pipeline.
• Working with the Director of Operations and Head of Operations to ensure both occupancy and revenue targets are met.
• Working with the Heads of Operations to review current pricing versus our competitors and to maximise revenue potential through dynamic pricing.
• Working with the Head of Operations to present to the Executive Team pricing proposals for the forthcoming academic year.
• Maintain and build relationships with both international and domestic agents.
• Fully own the Agent Management process, from negotiation of commission rates through to execution of payment etc.
• Establishing new relatuonships with key institutional partners, working closely with the Heads of Operations.
• Driving summer occupancy and revenue by building effective relationships with summer schools and language schools etc.
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About you
Experience:
• At least 3 years experience in a student accommodation Sales Manager role.
• Experience of driving sales in challenging markets.
• Experience of working with PMS and CRM is a student-led industry.
• Experiece of working with Salesforce and StarRez would be advantageous.
• Experience of producing in depth analysis reports for client interrogation.
• Experience of leading and motivating teams to produce commercial results.
Skills/Ability/Knowledge:
• Personable and approachable to fit with Collegiate AC UK culture and values.
• Effective time management and organisational skills (the role will require prioritisation of multiple projects).
• Abilty to influence customer decsions through sales techniques.
• Knowledge of the PBSA sector is crucial.
• Passionate about driving performance.
Collegiate S tandards:
• It is your personal responsibility to work within Collegiate’s policies, procedures and processes at all times. For the purposes of clarity, this includes but is not limited to, items such as our employment policies, health and safety policies, equal opportunities, data protection, compliance and money laundering responsibilities.
• All employees will act in accordance with appropriate professional and legislative regulations and codes of conduct.
• The Company expects all employees to maintain good standards of electronic and/or paper filling as required in their role.
• You will be expected to carry out all aspects of your role profile and any additional responsibilities as requested from time to time.
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Application Process
Application should consist of a CV and Covering letter please send to
Hannah Searle hannah.searle@mrgpeople.co.uk 07966 827 413
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