Sneakertisement Out of my love for sneakers and a desire to reimagine the way we see them, Sneakertisement was born. Brands use marketing to bring the product they are sel l ing to market and in front of the consumers eyes. This idea of advertisement is a method companies and large corporations use to their advantage, and every brand has their own way of appeal ing to an audience. Within Sneakertisment , I have chosen five wel l-known, immediately recognizable brands to focus on as the center of my discovery. Sneakertisement examines the brand to discover the aesthetics, mood, and appeal they take to market. With five brands at the center, Sneakertisement poses the question: what would it look l ike if the product was a sneaker? When one replaces the expected with the unexpected the possibi l ities are endless and the outcomes are exciting.
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