Company history IT ALL STARTED BACK IN 1994…
1994 June
Entered the DJ equipment business as one of Pioneer Corporation’s businesses
2013 Aug. Announced entry into professional audio equipment business 2014 Oct.
Started offering KUVO, a club culture entertainment service, as one of the related services businesses Independent from Pioneer Corporation as “Pioneer DJ Corporation” through a stock split Head Office established in the former Kawasaki Head Office of Pioneer Corporation
2015 Mar.
Nov. Head office moved to the current location of Yokohama City.
2016 Aug. Announced entry into the music production business 2019 Oct.
Opened Pioneer DJ Yokohama DJ Lab, a DJ school in Yokohama City, as one of the related services businesses Company name changed from Pioneer DJ Corporation to Alpha Theta Corporation
2020 Jan.
DJ Equipment/Application
Since we launched the world's first flat-top CD DJ player in 1994, the CDJ- 500, we’ve worked tirelessly to fulfill our motto of providing "surprise and excitement" to our customers.
In recent years, we’ve aimed to further improve our customers' experiences by providing integrated value through a combination of hardware and software applications, including subscription services. This has drawn high praise for us from numerous DJs and partners around the globe. Also, with the increasing number of people who’ve started DJing at home as a hobby, we’re striving to provide a range of products for people of all ages and skill levels.
We’ll continue to innovate and contribute to a world where more customers can enjoy a lifetime of music through DJing.
Audio equipment
In 2002 we launched the HDJ-1000, our first model of DJ headphones. In 2011, we launched the SDJ Series of monitor speakers, and this product range – developed with the constant pursuit of maximizing the creativity and performance of DJs – is still favored by many customers around the world. In 2013, we launched the XY Series of professional PA/SR speakers, contributing to our creation of a complete entertainment space that goes beyond DJ equipment. We will continue our efforts to offer new value that meets customer need through high-quality sound and technology. Music production equipment Based on the brand concept of "Inspiration Tools, where new sounds are generated one after another", in 2016 we released the "SP-16" stand-alone sampler, the monophonic analog synthesizer "AS-1", the multi- truck sequencer "SQUID" as well as the “TORAIZ” series with an intuitive workflow and high performance, which is widely used not only for music production in studios, but also for live performances.
In addition, we will strive to create new values that are unique to Alpha Theta and resonate with the sensibilities of artists.
Proaudio Catalogue 2024
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