Crimes Reported in December 2016 : 1 Stolen Golf Cart 3 Vehicle Break Ins 12 Stolen Bikes 3 Attempted Stolen Bikes 1 Stolen Patio Funiture
There is no shortage of ideas exchanged among marketing committee members to promote our beautiful resort. Marketing program suggestions range from clearly obvious to implement, to extremely creative, out of the box, suggestions. Many ideas are so creative they initially seem like pipe dreams to many committee members. Still every idea is thrashed out among meeting attendees until we arrive at a majority agreement; the idea is dropped or adopted but almost always refined before being adopted. The single marketing program every committee member agrees upon from moment one; there is no better return on investment marketing program than mobilizing property owner word of mouth! We can debate the value of mailings, brochure distribution, industry publication advertisement, roadside signage, attending RV industry shows, websites, etc., but we all agree our resort’s most effective marketing tool is YOU! None of these programs or tools mentioned can match the person to person enchantment and enthusiasm a property owner can emote for their home. No program is more contagious than word of mouth. It is also hard to argue that there is a more targeted marketing program than you spreading the word among your friends and acquaintances. There are 1213 lots within the resort. Assuming there are 1.5 residents per lot who have a stake in ORPS, we have a marketing army of 1800 residents. If each of us talks up the resort to just one person every two months, we will touch 10,800 high value potential guests in a single year. Hopefully your contagious enthusiasm grows within your friends’ networks. Next month we will communicate some of the tools we will put in your hands to help you evangelize the outstanding value of our Outdoor Resort. Until then, please spread the good word! W ARREN D AWSON Chair
1 Stolen Sprinkler System 2 Pair Stolen Golf Shoes
Due to the recent surge in crime at our Resort, a third Officer was added to Graveyard Shift. From the hours of 10:00 PM to 6:00 AM there are two Officers patrolling the resort and one in the gate house. I have split the Resort in half resulting in a North and South patrol route in hopes that response time will be reduced should an incident arise. I have received multiple reports from residents stating that they heard noises outside of their RV’s but they did not report it until the following day. I would like to ask all residents to call the gate house immediately upon hearing anything suspicious so that an Officer can respond to your location. As we know, these criminals hide in the shadows and dark areas in attempts to conceal their presence from us and you. There are a lot of shadows at night making it very difficult to locate intruders. A lot of residents have resorted to adding additional lighting to the back of their lots which helps us greatly. The more we can minimize places for these individuals to hide, the greater our chances of locating them. Also in regards to stolen bicycles, a good rule of thumb should be that if you can cut through your locks then so can they and will. I have been recommending the “U” Lock device which is now being sold at the convenience store. Some Residents have purchased this lock and I have received multiple reports of it stopping attempted theft. No one takes the recent increase in criminal activity more personally than my staff and I. Measures are being taken to minimize crime in our Resort but I would like to ask for your help. Please purchase the “U” Lock I mentioned earlier and keep your bikes secured in the front of your lots rather than the back. Do not leave your vehicles unlocked overnight, do not leave your keys in your golf carts, and please report anything you think is suspicious
AVOID IDENTITY THEFT Two locked PAPER SHREADERS are AVAILABLE for our use. They are located across from the L A P ALMA Mailroom. You may dispose of sensitive information, such as credit card offers. The bin is emptied once a month.
immediately. Thank You,
C OREY S ATHER Post Commander PostCommander@orps.com
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