The Empathy Collective – Baked with Love by Ellie Maidlow
The Empathy Collective is a non-profit group of individuals focusing on fundraising for registered charities in London. Located in Old East Village, we focus on highlighting local businesses and artisans whilst bringing the community together for an issue that we are all too aware of. We are comprised of three Project Management graduates from Fanshawe. The Empathy Collective was founded to compete in the Ontario Project Management Competition (OPMC). To do this, our project had to align with the United Nations Sustainable Development Goals (UN SDGs), which still guide which events we produce today. This led to the project “Freedom to Flourish (F2F)” which was a fundraiser in conjunction with Shelter Movers (Southwestern Ontario Division) in February & March of 2025; this was to help victims of abuse leave their situation and provide support afterwards. We ended up raising $2,600 in funds through a music brunch and a silent auction trivia night that was hosted at London Brewing Company. We highlighted local artists and businesses; we were delighted to have four local musicians play music at our brunch and numerous local businesses contribute with donations to our silent auction. After our events, we competed in Toronto at the Ted Rogers School of Management for the OPMC, where our project was reviewed by a panel of judges. We placed third in the entire province. After this, we decided to continue our efforts. To do this, we have lined up an event in partnership with Cafezia, OHey, It’s Kay!, and London Brewing Company, where the proceeds will be donated to London Cares. We are planning to have a cookie and milk eating contest, a gift-wrapping competition, and a Grinch dress-up competition. This will be in addition to a partnership with Artisan Bakery & DoughEV wherein you will have the chance to create your own “gingerdude” or snow globe donut design. We are hoping to also have a silent auction where you can complete a portion of your holiday shopping! In addition to the fun activities and silent auction, if you have any gently used coats, blankets, mittens, gloves, hats, scarves, or boots collecting dust in your house, we would be delighted
Fundraiser to help the unhoused BAKED WITH LOVE YOU ARE INVITED TO
SATURDAY DECEMBER 12PM - 10PM LONDON BREWING CO 521 BURBROOK PLACE 07
FESTIVITIES
DESIGN A TREAT AUCTION WINTER TRIVIA
SPONSORED BY
THE EMPATHY COLLECTIVE
O.HEYITSKAY
to collect them to deliver them to the Crouch Neighbourhood Resource Centre to further help our neighbours during the winter season. We are still looking for donations and volunteers to help us make this event a roaring success! If you know someone who may be willing to help, please contact ellie@maidlow.ca. This will be taking place on December 7th, all day at London Brewing Company, and there will be templates for the “gingerdude” and snow globe donut templates at many local small businesses. We hope to see the whole family!
MPP, London-Fanshawe
Constituency Office 155 Clarke Road, London N5W 5C9 519-668-1104
tarmstrong-CO@ndp.on.ca www.te resaarmstrong.com
Page 10 Old East Villager Nov-Dec 2025
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