was on the street corner preaching,” Foreman said. “I decided I’m going to be proud of this.” Learn to sell. When Foreman went back into boxing, he was getting a lot of criticism in the newspaper and on TV. Reporters were making jokes about his age and weight and talking badly about him. Foreman investigated buying newspaper ads to promote himself, but when he discovered a full-page ad in USA Today was almost $100,000, he decided he needed to learn to appreciate the criticism. “I learned to play with it,” Foreman said. “I’d talk my head off when I’d get on television. I learned to sell George Foreman, the boxer, and Madison Avenue started to pay attention.” Foreman did commercials for Pepsi-Cola, Doritos, hotels, Meineke, and so on. After selling a lot of products for other people, a friend suggested he get his own product to sell. This is how he came to partner with Salton, Inc. for the George Foreman grill. “We did an infomercial and talked about how it worked,” Foreman said. “I’d see people at the airport, and they’d yell, ‘We love you, George.’ … They loved the grill and it started to sell. I would mention it everywhere. I was a favorite of Jay Leno, David Letterman, and all those guys. They’d invite me over and want to make fun of the grill. I’d bring one over, and I’d cook on their show. It became the talk of the town because I sold it.” #8
We’re not going to destroy anything that someone else is work- ing on to make my products the best. It’s got to be the best because it is. They took my advice and said, 'You were right,' and I said, ‘No, THAT is right.’” Be kind. Foreman was inspired to change to a likable person after observing how kind people were to him. “They didn’t care about money,” Foreman said. “They just liked me … and they treated me so nice. You don’t have to be the champion of the world. You don’t have to be rich or have a nice custom car. People are kind to you. I wish I would have known that when I was champion of the world; I would have treated people so much better.” Experience taught Foreman that people buy you, not your product or service. “It doesn’t matter what you have,” Foreman said. “People buy you. So don’t hurt anybody. Don’t disappoint everybody. If you meet that expectation of yourself, then they’ll buy your product because they feel like they’re buying you. Be the nicest human being in the world, not the second nicest. Find out who’s the nicest and see what he’s doing so you can ‘out nice’ him — and you can sell anything.” Foreman’s journey has taken him from poverty to being a multimillionaire to being broke and back to where he now has a $330 million net worth. He’s displayed courage and resilience and says without principles, fight, and conviction, “You’re not fit. No one is going to give you anything. I never let anything discourage me. As long as I had my principles, my fight, and my conviction, I can succeed.” His positive attitude and belief that the best is yet to come reminds him to be thankful and that bad times don’t last for- ever. “Every day I put my feet on the ground and be thankful for that day and happy I’m alive,” Foreman said. “Because there’s a possibility of me doing great things if I can just stay alive this day.” Check out this inspirational clip from Robin Robins' interview with George at one of our 2021 Producer’s Club meetings at MSPSuccessMagazine.com/george. n #10
Don’t destroy someone else to make yourself look better.
#9
Foreman refuses to tear down another person. When shooting the first infomercial for the George Foreman grill, the script put down competing prod- ucts. “I looked at the script and said, ‘Nah, I’m not going to do that,’” Foreman said. “I’m not going to tear up someone else’s product just to make mine good. We’re going to make it good.
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