Example : We help manufacturers in Dallas/Fort Worth with all of their IT, tech, and ERP needs so that you can eliminate downtime, streamline siloed systems that don’t communicate, and avoid ever needing to worry about “tech” again. I know this is a big departure from headlines like “Cloud, Infrastructure,
Intelice.com is their general site, so it doesn’t rank anywhere when I look for “Washington, D.C., IT support.” Looking for IT services in Columbia, Maryland? Then you’re likely to find Intelice.com/managed-it-services-co- lumbia . They have several other areas they service, all with similar webpages that you’ll be directed to in a search. So that’s it. Change your website headline using the formula I shared to answer the three questions: What, Who, and Where. Then, for extra credit, build other pages to increase your SEO juice and attract the right people. Until next time! n
This ad (that I prepaid for 24 months) generated a grand total of ZERO inquires … ZERO leads … ZERO anything. I guess less than zero, really, because I spent thousands on it. Within a short period of time, I had a lot of websites, marketing materials, reports, etc. with headlines like “Helping Libertyville’s Heritage Area Home Owners Sell Fast.” I also had “The First-Time Buyer Specialist For Mundelein” and “Gurnee” and “Grayslake” and many others. It was rinse and repeat. I even targeted “Buffalo Grove Home - owners Who Back To High-Tension Lines Sell For Top Dollar!” I “specialized” in 47 different things and had webpages (not whole sites, just a page on my site) that targeted each one specifically. And you can do the same. As a bonus, having multiple pages, each with a different location or market segment, will also help your SEO and attract more people to your page, and that’s really what you were trying to do in the first place. Not sure? Google “Washington, D.C., IT support” and see who comes up first after ads. For the last several months (and maybe longer), it’s been this site: Inte- lice.com/washington-dc-it-support. Notice it’s NOT Intelice.com.
Mike Stodola is the Chief Marketing Officer at Technology Marketing Toolkit, where he brings his passion for marketing and sales to its members and
Expertise,” but that’s the point! Make sure your headline can answer those three questions, and you’re in good shape. “What? What’s that, you say?” I think I heard someone saying, “But I have multiple markets and serve multiple types of clients, so how do I do this?” Easy! If you have multiple markets or multiple niches, just make a different page for each. I made this same mistake when I first got into real estate before the market- ing gods bestowed their wisdom on me. In fact, I remember being proud of my very first ad headline that encompassed EVERYONE. Ready to be amazed? “Helping everyone in Chicagoland from first-time buyers to seasoned real estate investors.”
customers. Mike founded, grew, and sold two of his own service businesses outside of Chicago before seeking to take his experience to thousands of other entre- preneurs by working with companies that focus on them. In his free time, you’ll probably find him eating his way through his new home of Nashville and posting photos of his food journey on Instagram.
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Bam! That should be golden, as there are about 10 million people in “Chicago - land,” and I had just announced I could help them all!
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