Let ter from the Edi tor
Where Do You Go When You Have Questions About Building A Better Law Firm?
T here’s a popular phrase in business: “If you’re not growing, you’re dying.” Many people, like business guru Tony Robbins and writer William S. Burroughs, have said it in different ways, but the truth remains the same: The minute your business stops growing is when it starts dying. That moment between life and death became viscerally clear for many law firms in the height of the COVID-19 pandemic. Firms were called on by clients to help them adjust and answer questions about the future. Some firms struggled to build and maintain virtual relationships with clients and employees — they didn’t have a plan, they faltered, and some closed their doors. Lawyers are seen as experts, thought-leaders, and doers. You are. That’s why you know that building trust with your clients is the key to your business. If you help them feel safe, secure, and prepared, they’ll stick around for decades. You get to know their families, you have dinner, you go to funerals. When people have questions about big decisions in business or life, they call a lawyer. But if you don’t have answers, can’t figure out how to get on the virtual call, or manage workflows with your team from afar, clients will walk away and find someone else who does it better. Clients look to you, but firms like yours need resources to look to when you have questions or when you need answers. During the pandemic, resources likes that didn’t exist for many of my clients. When I started SpliceNet in the early 1990s, I had a single law firm client who begged me to help him install Timeslips, a billing software designed for attorneys. I got him set up, and soon I had a line of law firms out the door that needed help. Law firms like yours helped me start my business, and today, after I’ve worked for 25 years with over 200 law firms, you continue to be the lifeblood of my work. So, when the pandemic hit and I saw
my clients struggling to adapt, I stepped in and founded No Law Firm Left Behind. Through livestreams, podcasts, and now this magazine, No Law Firm Left Behind reaches law firms wherever they are. As your business adapts during a post-COVID-19 world, think about how you’ll take advantage of some of the best aspects of remote work and apply them to your firm. You won’t stay out of the office forever; you may already be reading this in the leather chair of your quiet workspace. Perhaps this next phase of growth will bring you more flexibility, a greater understanding of client needs, and a fresh outlook on how technology and space impact your relation- ship with your clients and employees. In No Law Firm Left Behind, you’ll hear from business experts on topics that will keep the business of your law firm thriving: marketing and sales strategies, leadership advice from multimil- lionaires, and digital trends that will change the way you work for the better. Not only will you and your law firm not be left behind, but these resources will also slingshot you into next-level success and growth.
Jim Gast CEO Of SpliceNet Consulting JimGast
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