Legacy Quarterly Fall 2023

Andy is a leading force of the entrepreneurial world. After successfully building his brick-and-mortar supplement company, Supplement Superstores, from the ground up, Andy set his sights on developing a superior product to vertically integrate his business. Through this concept, 1st Phorm was conceived in 2009, and quickly became an international industry leader … setting the standard for how business should be done in the supplement and nutrition industry. Andy is recognized as a world-leading authority on customer retention, loyalty, and company culture. Andy doesn’t believe the inner workings of entrepreneurship should be a trade secret and developed a podcast platform to share his own rags-to-riches story, as well as provide real- world actionable advice to an ever-growing audience. The MFCEO Project would go on to spend over four years as the #1 business and success podcast in the world. While The MFCEO Project kept a focus on business, Andy created RealAF with Andy Frisella to engage in a broader range of topics from work, to politics, to current world events and trends – all with the same hard-hitting, reality focused commentary that catapulted The MFCEO Project to the top of the podcast charts. Andy is a highly sought-after public speaker, and bestselling author with features in INC, Forbes, Entrepreneur Magazine; ultimately leading to numerous accolades including Entrepreneur of the Year and more. He wrote a best-selling children’s book series called “Otis and Charley’s Hardworking Tails.” Frisella also is the creator of 75 Hard, a mental toughness program which has amassed more than 2 billion impressions on TikTok, where hundreds of thousands of users have seen the program through to completion then went on to complete the entire Live Hard program. With a focus on personal excellence and undeniable success, Andy continues to innovate and push the envelope on what is possible. Andy Frisella

Legacy Quarterly

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