By Katie Davis S weetWater Brewing Company of Atlanta reported that 3,272 cases (24 pack of bottles) of beer were stolen from the brewery when two of its refrig- erated trailers that had been loaded for a morning pickup when they were taken from the plant north of downtown Atlanta. “For a small company like us to lose that much beer, it really hurts,” said Steve Farace, who handles marketing for the 140-employee craft beer company.
The two trailers carried more than 78,500 bottles of SweetWater’s Summer Variety Pack, both trailers were later found in the Atlanta area by using GPS, but both were empty. The timing of the heist is unfortunate, because one of the beers in the Variety Packs contained the company’s “Goin’ Coastal,” a pineapple-flavored IPA which has been in extremely short supply. The company is asking retailers to contact them if someone other than the company attempts to sell the beer, which has expiration dates of Sept. 20 or Sept. 21. SweetWater Brewing Company also advised customers of the issue on their website asking customer to keep an “eye out” for any Summer Variety Packs on the
shelf that are UNSORTED (aka all one style) dated Sept. 20 or Sept. 21 and if spotted to call or email the brewery so they can start tracking this beer down. One can only image what the reward will be for tracking down these beer bandits.
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SPOTLIGHT ON BUSINESS • JULY 2016
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