CONGRATULATIONS TO BORIS AT SHOECALL.COM!
that. This is what we’ve done.” Shoe & Co. and Shoecall.com offer not only complimentary cleaning and guard sprays for brands like Birkenstock, Wolverine, Lugz, Cat Footwear, Dan Post, Danner, Dr. Martens, Red Wing, Sperry, Spring Step, and Sebago; they offer competitive pricing and clearance opportunities online and in-store for the penny-wise. Shalomov himself does not spend where he need not. “We’re doing things our way. We’re frugal; we have a good system and it pays off,” he boasts. “Just on Black Friday we did over $100,000 in one day. That’s over 1500 pairs. We have vendors that go the extra mile, and that goes a long way. For a relatively small company to do that many sales in one day is practically unheard of,” he says. “We were so busy that Amazon actually approached us because of the volume we were doing. We actually became the pilot program for the Metro Post Same Day Delivery in the New York metropolitan area. I spearheaded this, that’s how big we’ve become.” In 2013 and 2014, Shoe & Co. made over US $10 million respectively. However, MAP Policies introduced since by the US District Court for the Southern District of New York limited online retailers like Shalomov and their competi- tive nature. Not only did these MAP Policies set bound- aries on the competitive price range he was offering on top-brands at Shoecall.com, it deterred some brands from doing business online. “But many of those brands are coming back,” Shalomov explains, “because vendors realize without online sales, they cannot succeed.” “I’m still trying to grow it to the next level,” Shalomov explains. “I’m always trying to figure out what that next level is. We anticipate that next year we’ll beat the US $6 million mark and be back on track for the US $10.4 bar. By 2017-2018, we’ll be really looking at beating all of those numbers.” “I’m always trying to figure out what that next level is.”
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JULY 2016 • SPOTLIGHT ON BUSINESS
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