SUCCESS CRITERIA
NIFCA’s Engagement and Communication Strategy draws on both external communications expertise and the strong local knowledge of our officers. This ensures our engagement remains grounded, responsive, and effective. We will continue to review and adapt our approach to strengthen relationships with stakeholders and the wider public as we enter our 15 year as an IFCA. th Our website will play a central role in this approach. In Spring 2026, we will launch a fully redesigned website as a key milestone in improving how we communicate and engage. The new site will act as a primary information hub, bringing together news, regulatory guidance, consultations, and educational content in a more accessible and user-friendly format. Improved navigation, mobile compatibility, and clearer content will help stakeholders quickly find relevant information, while increasing transparency and public engagement. Alongside this, up to three stakeholder newsletters per year will provide updates on strategic priorities, regulatory developments, and operational activity. We will also continue to work with Local Councils to feature NIFCA updates in their county-wide newsletters, extending our reach and raising awareness across the district. Social media will remain a core channel, with more strategic use of platforms, including the introduction of Instagram, to share timely updates, broaden reach, and support public understanding of marine management and conservation. We will continue to use on-site signage across the district, with posters featuring QR codes and national flags that link users to translated fisheries legislation on the NIFCA website. Engagement will remain a priority in the year ahead. We will continue to participate in community events such as harbour festivals and RNLI engagement days, building visibility and trust within coastal communities. We will also strengthen engagement with the recreational sector through a mix of in-person activity, formal meetings, and a planned webinar delivered in partnership with the Angling Trust, local sea angling clubs, and tackle shops. For commercial stakeholders, we will continue to deliver Fisher Forum events across the district’s main fishing ports. These sessions will adopt a flexible format, from informal quayside drop-ins to events aboard the patrol vessel St Aidan, supporting open dialogue and accessibility. Further detail on these Forums is provided overleaf. NIFCA will also attend Regional Fisheries Groups (RFGs) to share updates on local priorities and workstreams, maintaining strong regional partnerships. Together, these communication channels (digital, written, and face-to-face) will ensure a coherent and proactive approach to engagement, complementing targeted communications such as Fisher Focus bulletins and supporting NIFCA’s wider strategic objectives. ENGAGEMENT & COMMUNICATION
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