Alexander Abramson - October 2018

FROM THE DESK OF LEADERSHIP Comes Down to Understanding How Others Communicate Your Business Matters AlexanderAbramson.com • (407) 649-7777 Octobe 2018 Ed Alexander

It’s not quite holiday season yet, but as the dog days of summer grow less grueling, the Orlando area is starting to heat up in other ways. October is a big month here, and a number of festivals and events are in full swing. Our daughters were always huge fans of Halloween Horror Nights at Universal Studios, and the International Food andWine Festival at Epcot is always fun. For me, the nicer weather means more opportunities to take my camper out. I’m very much looking forward to exploring some new spots in the coming weeks and months. The firm has a busy schedule too! Later this month, Faith, Nick, and I will travel to Washington, D.C. for the Great Legal Marketing Summit. During this three-day event, we will get to listen to great speakers, hear innovative ideas, and interact with amazing lawyers from around the country. Nick is planning to visit some of his friends at UVA after the Summit. Faith and I are going to take an extra day to ourselves to visit Colonial Williamsburg. That’s all for this spooky edition of Your Business Matters. We’ll see you again next month!

With the rapid rise in leadership training and development of best practices, the opportunity to learn effective leadership skills is at the fingertips of anyone who wants it. Books, podcasts, and training seminars are just a few of the training mediums used, but even with the considerable amount of information available, leaders everywhere continually fall short in one significant aspect: Leading others is not about fitting your team members into your management style; it’s about you fitting into theirs. There’s a common belief that to be a great leader in business you need to have a plethora of skills and an even more substantial breadth of knowledge. But this rationale couldn’t be further from the truth. Leadership isn’t about knowing every detail about your industry, and it certainly isn’t about being the best at your job. To be an effective leader, you need to help others achieve their goals. Leading in a style that meets the needs of your team doesn’t come naturally to most people, and that’s why a great leader is so valuable. They are capable of adapting to meet the needs of those they lead. It’s a multifaceted objective that requires a lot of emotional intelligence and a willingness to collaborate. While there are many strategies to help leaders understand how to lead others properly, communication is the most important part. In many instances, someone is placed in a leadership role because they have a distinct personality and skill set. Those who climb the ladder are often strong-willed and communicate in a particular way. The biggest mistake leaders make is trying to communicate in a way the people they are leading don’t fully understand. To provide an example, let’s use the fictional people Natalie and Larry. Natalie is in a leadership role at her company where she manages a small team of people. Larry works under Natalie and communicates with her on a daily basis. Natalie is a nose-to-the-

–Ed Alexander

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