The Waste Equation
In an ideal world where, end-to-end as an industry, we are focusing on waste reduction, recovery and reinvestment, the research shows that there is the potential to provide a billion meals, when added to the 148 million meals already delivered by The Felix Project and FareShare.
1,017m Total meals
1,017m 657m Reinvestment meals
212m 148m + Recovered meals
About the data
Tonnes to meals – To convert tonnes to meal equivalents, we have used the WRAP recommendation of 420g as an ‘average’ meal size 3 . Lowest marginal manufacturing price – This is the manufacturer price with labour cost removed to account for meals created during planned downtime or where stranded labour cannot otherwise be redistributed. Balanced plate – The reinvestment data is based on using the Eatwell NHS balanced plate definition.
Data set – The analysis is based on the IRI 2023 dataset of UK retail sales volumes, disaggregated by food category and so covers food and drink products manufactured in the UK and sold through UK retail channels. Products supplied to the hospitality and food service sectors, as well as those produced primarily for export, are excluded from the data scope, as is fresh produce.
3 WRAP, Reporting on the amounts of food surplus redistributed, 2025
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