The waste equation report

2. Brand reputation Organisations can be concerned about consumers seeing imperfect products featuring their brand. Products can be repacked and relabelled making it clear that they are for The Felix Project and FareShare distribution and not for resale. Many organisations use their food waste reduction and surplus recovery programmes as a way to boost brand reputation by demonstrating how they care for their communities and the environment. The many examples in this report evidence exactly that.

3. Traceability Products need to be traceable in case they are recalled. Every item that is sent to The Felix Project and FareShare is logged in an online database. Volunteers record every time an item is moved through the network to a new warehouse or to a charity so that The Felix Project and FareShare knows where it came from, where it has been, where it went and how long it has been in the system. As a food business, The Felix Project and FareShare has a documented food safety management system which lists everything that needs to be done to keep food safe – how it is delivered to the warehouse, stored, picked and dispatched. The Felix Project and FareShare depots are audited at least twice a year, once internally and once by an industry-leading third-party who make sure all required standards are met and documented.

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FAQ: Isn’t it a risk to talk about the food waste created in our processes? Surplus is inevitable in food production because we are dealing with unpredictable natural products – and yet still only 3% of it currently goes to waste. Doing the best that we can to prevent that waste and recover what we can is what charities such as WRAP, as well as the government and His Majesty King Charles III, consider to be the best industry approach.

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