DYNAUDIO:TRUTH THROUGHEMOTION
Thatphilosophy–thatpursuitoftruththroughemotion– permeatestheentirecompany.There’salwaysanotherlevel tohit.“I’mveryproudthatwekeptalourprinciplesfrom thebeginning;wedidn’thavetochangeanything.Most conceptswestartedarestilvalidaftermorethan40years, andIthinkthisisveryimpresive,”Wilfriedsays. “WhenIthinkback,Ican’tunderstandhowIhavebeenso brave!Whenwestarted,Iwasonly22yearsold,no experience,justfinishedmystudies–butIneverdoubted thatwewouldbesucesful.Weneverdidanythingjustfor themoney.Ever.Ithoughtwemightbuildacompanywith 30,40peopleorso,butitwentbeterthanIthought!” It’salwaysbeenthisway,eversinceDynaudiostartedinone buildingin1977,withahandfulofemployees.Now the companyhasaround300… andthey’realfusy.Justasit shouldbe.
Back in 1977 Dynaudio’s founder, Wilfried Ehrenholz,decided thatthe of-the-shelfspeakersavailableatthe timeweren’ttelingthewholetruth. Andthatdidn’tsitrightwithhim. “WhateverIdo,Iwantto make a perfectthing.Italkedtoalotofother engineersatthetime,andIcouldsee how limited their understanding of speakertechnologywas,”saysWilfried. “So,wedideverythingourselves.” TheybeganinSkanderborg,Denmark. It’sasmaltownbyalake;you’dlikeit, it’slovely.Andbecausethereisn’talot todoinSkanderborg,theyturnedtheir atentiontomakingthemosthonest speakersposible.Thatmeanttotal transparency: simply and faithfuly reproducingthemusicoftheoriginal performance. Thedriversavailableatthetimejust weren’tgoodenough,sotheybuilttheir own – but it wasn’t just a test-the-water-and-dive-injob.Theydid theirhomework.Dynaudiowasreaching forthenextlevel;alevelitsestablished competitors– some ofwhom were leviathansoftheHi-Fiindustry–either couldn’tgetto,orhadn’tevenrealised existed.Thegoal?Tostoppickingapart frequenciesandjust… sit.Listen.Enjoy. “Ifamusicianexpreseswhat’sinthe music,whenyoulistentoityouaren’t analysingit,it’sjustemotion,”Wilfried says.
Dynaudio’speoplearethekeytoeverything:theyknow exactlyhowtocreatequality.Theytest,andlisten,andtest, andrefine,andlisten.They’reexperts.Itmeansifsomething isn’tright,theycanfixit–notjustchangesomethingelse furtherdownthelineandhopeitsolvestheproblem.
80 MUSICATHOME+
Made with FlippingBook Online newsletter maker