In Marketing, Two Is Better Than One
Graphic Packaging (CONT’D FROM PAGE 14)
We also know that markets change and there is a need to future-proof machine system choices. That’s why we’re introducing the ClipCombo, a machinery philosophy that enables customers to select from a range of existing and new packaging options as well as container and configura- tion choices. Packers can combine products over a single machinery system, and be confident they have the options needed as the market evolves. ClipCombo gives produc- ers the flexibility to run premium and standard pack styles on the same machine and switch between them quickly and efficiently. At a time when labor and space come at a premium, this approach reduces the need for both.” In addition, ClipCombo technology promises to lower capital investment for beverage packers, as the ability to deliver multiple pack styles with rapid changeover elimi- nates the need for several installs.
After a highly successful 18-year collaboration, Dwayne Shrader is splitting off from industry marketing firm Griffin Communications. Shrader will head a new company oper-
ating as Shrader Studios, a sole pro- prietorship with initial financial back- ing from Griffin Communications. Shrader Studios will specialize in corrugated industry advertising, PR, web services, trade show support, technical writing and training devel- opment. Griffin Communications will
Dwayne Shrader
in turn concentrate the majority of its efforts on video pro- duction, motion graphics and product & PR photography. “This is a major step for both Dwayne and me,” reports
Nick Griffin. “It’s certainly a new arrange- ment that both of us welcome. The two companies will exchange services across our specialty areas. As with most things,
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Nick Griffin
two is better than one from an operations standpoint and we will continue to provide seamless delivery of services for our clients. On the new arrangement, Shrader said, “I’m very thankful to Nick for our nearly two decades of working together and happy that we are able to structure our companies in a way that will ensure ongoing success for both of us.” Dwayne Shrader can be reached by email at Dwayne@ShraderStudios.com and by phone at (410) 374-5124. Nick Griffin will continue with NickG@GriffCom.com and can be reached by phone at (410) 296-7777.
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16 July 25, 2022
www.boardconvertingnews.com
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