For cinema-enthusiasts, the concept of immersing yourself in the real worlds of your favourite shows is captivating.
Whether it’s a distinct landmark, bustling city or scenic landscape, thanks to the rise in streaming services there are now a multitude of fictional worlds that audiences dream of placing themselves within, and thanks to a new rising trend in tourism, these dreams can become a reality. Set jetting is becoming popular amongst film and television audiences, with fans of popular franchises choosing to relive the magic of the screen by travelling to the places their favourite shows were made. The trend came into popularity after the Covid-19 pandemic, with people having binged streaming services while the world was in lockdown and longing to immerse themselves in the fictional worlds as soon as the borders opened. New favourites such as The White Lotus have seen a boost in tourism to Koh Samui in Thailand to experience the opulent lifestyle shown on screen, while others have flocked to France to experience the Parisian culture as seen on Emily in Paris. Others have been revisiting old favourites, from exploring the Greek Isles like Donna in Mamma Mia, adventuring through Jordan like Indiana Jones, or experiencing the cosmopolitan lifestyle of New York like Carrie Bradshaw in Sex and the City, the possibilities of immersing yourself in the stories of your favourite on-screen characters are endless. This new trend has also allowed franchises and locals the opportunity to provide exclusive experiences, with tours being set up specifically to guide fans through
their favourite fictional worlds. Game of Thrones enthusiasts can visit historic sites across Dubrovnik and Reykjavík, while in New Zealand the iconic Hobbiton allows fans to fully immerse themselves in the world of Middle Earth, with set tours taking you through the real village featured in the Lord of the Rings film series. As this trend becomes more popular, people are now looking for ways to beat the crowds and make set jetting a more personal experience. With many shows filmed in some of the most scenic places in the world, instead of following the crowds, look for smaller or lesser-known sites nearby that offer the same scenery with fewer people. Set jetting can also result in surges of tourism to places immediately after a film or show premieres, so by planning your trip for a later date you can save money and enjoy a less crowded experience. As audiences continue to fall in love with on-screen worlds, set jetting shows no signs of slowing down. What was once a passive viewing experience has evolved into a new way of travelling, one driven by storytelling, nostalgia and a desire to step inside the scenes that shaped our favourite moments on screen. From blockbuster franchises to binge-worthy series, set jetting invites travellers to see the world through a cinematic lens, proving that sometimes the best travel inspiration doesn’t come from a guidebook, but from the screen.
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