DESCRIPTION Develop a comprehensive communication strategy incorporating websites, social media, videos, and marketing collateral to execute district and school initiatives. TASKS 1. Create a video series with at least six videos sharing student and staff success stories. 2. Build a communication guide for the district and each school that can be applied to websites, basic design, and social media to build consistency around each school’s/district brand. 3. Create three different social media campaigns targeting students, staff, and alumni. TIMELINE: All tasks complete by June 2024. PROGRESS MEASUREMENT ● Completion of all tasks ● Increase video viewership, social media interactions, and unique web page views by 25%.
RESPONSIBILITY : Conor Laffey (primary)
Made with FlippingBook - Online catalogs