Foust Law Office - April 2021

Take a look at the latest edition of the Community Conscience!

APRIL 2021 THE

COMMUNITY CONSCIENCE

SMALL BUSINESS OF THE MONTH Justus Entertainment Group

Running a small business can be the most challenging and rewarding endeavor we undertake in this country. According to the U.S. Small Business Administration, Montana alone has over 118,000 small businesses. More than 65% of all jobs in Montana come from small businesses, and over 244,000 people in this state get paychecks from small businesses. Although the grind and the challenges of running a small business can sometimes seem overwhelming, we persevere. Each month, Foust Law Office features a local small-business owner who gets up every single day and keeps our state moving.

It wasn’t his first time dabbling in the entertainment businesses. In the years leading up to this point, Josh had thrown several social gatherings and was occasionally asked to put something together due to his known recruiting abilities. That summer, he began to host parties, extending his services to Missoula and Billings. Soon, he found himself immersed within the entertainment business and was so successful that his clothing business became secondary. Shortly afterward, Josh opened his entertainment business: Justus Entertainment Group. While Justus Entertainment Group brings Josh success, it has also made a significant impact on our community. Josh’s drive centers around his definition of success: the impact he has on people and the communities he’s involved in, from his hometown of Compton to Bozeman. Josh wants to give people experiences — opportunities to get together and interact with people they may not have the chance to see and talk with on a regular basis. He especially hopes to impact the students at MSU. Josh wants to expose them to as many inclusive events as possible that will help make his community the best it can be. “A lot of the time, people put color at the forefront of a situation,” Josh says. “My thing is more about personalities and individuals. You’ve got buttheads in all shapes and colors. So, let’s try and stay away from the buttheads and focus on the good people. Let’s all ride together and get some harmony.”

Growing the Community One Event at a Time

Justus Entertainment Group’s CEO, Josh Perkins, first came to Bozeman as a prospective student of Montana State University (MSU). In his hometown of Compton, California, Josh had received several offers from colleges in Utah, but MSU had offered a full-ride scholarship that he couldn’t turn down. However, that wasn’t what made the final decision for him. On his recruiting trip to Bozeman, he loved the town and its people. As he worked toward earning his degree from MSU, Josh was inspired by the different life experiences from the people in his classes. MSU has a strong engineering department that catches the attention of students — not just across the U.S., but around the world. This led Josh to meeting international students, many of whom he became close friends with. It was through hearing the challenges they conquered to start a business in their home countries that propelled him to pursue a career as an entrepreneur. As soon as he graduated in 2001, he opened his first business, a hip-hop, urban clothing store, which turned into the foundation of what would quickly become his true passion. In the same year that he opened his store, Snoop Dogg came to Bozeman for a concert. As the only hip-hop store in Montana, Josh was swarmed. Even after the concert was over, he continued to see people at a steady rate throughout the fall and winter season. Unfortunately, once summer hit, the steady thread of people coming in and out of his store turned into a trickle. Hoping to earn some money to pay for his lease, Josh decided to start hosting parties.

We’re proud to have Josh and his Justus Entertainment Group as our Business Feature of the Month! You can follow him and his events on Instagram and Facebook at @justusentertainmentgroup.

- Lucas Foust

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For the First Time, a Vegan Restaurant Gets a Michelin Star

It’s difficult to take animal products out of French cuisine and replace them with lemongrass, seaweed, and fir (yes, the tree). French meals are generally meat-centric, featuring vegetables solely as a side dish. And, even with no meat, how do you cut out cheese and cream? Claire Vallee, owner of the vegan restaurant ONA, found a way. The name is an acronym, standing for “origine non-animale.” And her restaurant, located near Bordeaux, France, was among the 54 restaurants to earn their first Michelin star in 2021. Although a few restaurants in the U.S. and Germany featuring vegan dishes have earned Michelin stars in the past, no restaurant that was 100% vegan has been honored with a star. ONA had a bumpy start despite this amazing honor. After crowdfunding and securing a loan from La Nef, which specializes in loans for ethical and eco-friendly businesses, Vallee still ran out of money to complete construction. Undaunted, she used social media to rally 80 volunteers to help finish the job over the course of two months. She finally opened ONA in 2016. “This is a good thing for the vegan community, as this star is evidence that French gastronomy is becoming more inclusive, that plant-based dishes belong there, too,” Vallee told CNN.

During the initial phases of the COVID-19 pandemic, ONA went to takeout only. With the rise in popularity of plant-based diets, demand for vegan restaurants has been growing, but ONA still struggled. Last fall, its seven-course menu featured dishes with intriguing combinations of fir, boletus and sake shiitake mushrooms, dulse seaweed, lemongrass, and galangal (also known as Thai ginger). Today, the restaurant is currently closed because of the pandemic, but the victory is huge for French cuisine. Gwendal Poullenec, the international head of the Michelin Guides, told The New York Times, “The general public might not associate pure veganism with a gastronomical experience.” But a Michelin star could liberate chefs who are still reluctant to explore plant-based cooking. For most of us, international travel won’t be on the menu anytime soon — but we hope ONA opens its doors again soon. The world deserves to enjoy ONA’s award-winning menu!

Up in Flames The Fyre Festival’s Legal Fallout for Influencers

Influencer marketing has long been a legal gray area, but recently settled celebrity lawsuits related to the Fyre Festival — a failed luxury musical festival — have definitely added some color to the debate. The idea for the Fyre Festival came from rapper Ja Rule and his business partner Billy McFarland, a 25-year-old CEO of a luxury concierge service. The duo created the event together and touted it as the world’s most expensive music festival. They’d also launched an attractive marketing campaign which included celebrity promotions by Kendall Jenner, Bella Hadid, and other influencers. All the while, the organizers knew the Fyre Festival was doomed from the start. In lieu of a multi-day, luxury experience, thousands of people were scammed and left stranded in the Bahamas instead.

“[The organizers] had six to eight weeks to pull off something that should have taken close to a year,” says Chris Smith, who directed a Netflix documentary on the festival. “But what was most surprising to me was going to the Bahamas and seeing the aftermath of what was left behind and the effect on the people there.” The local economy was devastated. “They had engaged with so much of the local community to try and pull this off. There were hundreds of day laborers working,” says Smith. “Fyre had such a high profile that I don’t think anyone could have assumed that it wouldn’t work out.” As the Fyre Festival fell apart, Gregory Messer — the trustee in charge of overseeing the bankruptcy for Fyre Media — looked into the finances. He began to suspect that there had been “fraudulent

transfers” between the founders and many of the event’s promoters, and he began to sue the celebrities and influencers that drove the hype behind the festival. For example, McFarland and Ja Rule reportedly paid Kendall Jenner over $275,000 to publish an Instagram post promoting the festival. Although Jenner denied liability, she did not disclose on the post that it was paid and sponsored. Messer’s attorney further argued that Jenner had not told her Instagram followers that she’d pulled out of the festival after learning of its disastrous problems. Although more legal parameters will likely spring up in the future to further define the limits of influencer marketing, this will certainly make any celebrity think twice about accepting money to promote events and brands. And that’s definitely for the best!

2 • www.lucasfoustlaw.com

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TAKE A BREAK

As April showers arrive, how do you stay dry when dashing from place to place? Luckily, wearing a raincoat doesn’t mean looking like Paddington Bear anymore. Here are several raincoat styles you’ll love so much you’ll be praying for rain. No. 1: The Everyday, Lightweight Hoodie Raincoat There’s something satisfying about wearing a black hoodie and not having to make other decisions about an outfit that day. The same applies to your everyday, lightweight black hoodie raincoat. Beautifully simple, you can wear it over anything you own — but until the rain comes, you can leave it rolled in your bag or pocket. Yes, it’s that compact! Check out Rain’s Ultralight Jacket on US.Rains.com , which fits the bill perfectly. No. 2: The Confident, Classic Trench Raincoat Just because you have a trenchcoat doesn’t mean it’s rainproof anymore — so why not buy a fashionable, elegant trenchcoat you can wear rain or shine? A high-quality trenchcoat is super practical, and it’ll also give you a classic, on-trend look for years to come. Find yours on Zappos.com , which has beautiful coats that’ll last a lifetime at a decent price. No. 3: The Practical, Stylish Poncho Ponchos are a rainy day favorite because they’re affordable, easy to put on no matter how bulky your clothes are, and generally easy to store once you’re done wearing them. If you live somewhere that doesn’t rain often or you just prefer the feeling of a loose wrap, then a light poncho might be your best option. Some even include pockets, making your life a little easier wherever you’re headed! Try Amazon.com to find diverse styles at various price points. Of course, we cannot ignore the popularity of Sherlock Holmes. Will his raincoat, the Inverness cape, be the next sensation? Combining elements from a poncho and trenchcoat, the Inverness cape is a unique style that’s fashionable and practical! No matter which style you prefer, these coats prove that looking good while staying dry is possible. TRENDING RAINCOAT STYLES FOR 2021

SPRING VEGETABLE AND CHICKEN PASTA BAKE

Inspired by TheSeasonedMom.com

Ingredients

• 1 cup cooked chicken, diced • 1 14-oz can artichokes, drained and quartered • 1 cup fresh asparagus pieces • 1/2 cup carrots, grated • 1 1/2 cups uncooked penne pasta • 1 3/4 cups chicken broth

• 1/2 cup fresh chives, chopped and divided • 1/4 cup fresh parsley, chopped and divided • 2 tsp minced garlic • 1/4 tsp salt • 1/4 cup grated Parmesan cheese, divided

Directions

1. Preheat oven to 425 F and grease an 8-inch square baking dish with cooking spray. 2. In the prepared dish, stir together cooked chicken, artichokes, asparagus, carrots, uncooked pasta, chicken broth, half the chives, half the parsley, garlic, salt, and 2 tbsp Parmesan. 3. Cover the dish tightly with foil and bake for 35 minutes. 4. Uncover and stir. At this point, check the pasta to make sure it is al dente. If it’s undercooked, cover the dish and return to the oven until pasta is tender. 5. Remove from oven and garnish with remaining Parmesan, chives, and parsley.

406-587-3720 • 3

Foust Law Office

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

www.lucasfoustlaw.com 406-587-3720 Fax: 406-879-4400

3390 South 30th Avenue Bozeman, MT 59718

INSIDE THIS ISSUE

Growing the Community One Event at a Time

For the First Time, a Vegan Restaurant Gets a Michelin Star The Fyre Festival’s Legal Fallout for Influencers

Spring Vegetable and Chicken Pasta Bake This Spring’s Trending Raincoat Styles

AI Is Helping Us Explore Space!

Genius Technology

3 Ways AI Is Changing Our Lives for the Better

Detecting Disease Our health has never been more in focus than it is today, and innovators know that. Some AI devices now can detect illness just by smelling someone’s breath. The bots are designed to pick up on certain odor cues that the body gives off while fighting diseases, like cancer or diabetes. While these machines are still in the implementation and development phases, they have the potential to improve diagnostic testing and find diseases in the near future. Creating Better Engineering Platforms Engineers have thankless, albeit powerful, jobs. While they’re often responsible for some of our biggest achievements, much of their job is spent tinkering with existing models to improve small components for greater success. Thanks to AI, Stanford University professor Chris Re surmises that engineers may be able to spend more time playing with greater ideas instead. Machine-learning technology is capable of understanding where the pitfalls in a device lie and how it would need to be improved. This can cut down on time spent doing mundane work, and instead, engineers can move innovation along faster than ever.

Artificial intelligence (AI) became a household feature when Apple introduced us to Siri, and it expanded with Amazon’s Alexa and Google Home. However, AI can do so much more than tell us the weather or answer our customer service questions. Today, AI is more advanced than ever, and as engineers continue to tweak its capabilities, it continues to shape the way we think about the future. Here are three ways AI is expanding beyond computer programs. Exploring Mars Putting humans on Mars is NASA’s ultimate goal, so it’s probing for safe landing sites on the big red planet with the help of AI. For the past 15 years, scientists have relied on the Mars Reconnaissance Orbiter to send photos and other valuable data to NASA. One of the crucial aspects of the planet that NASA needs to study is the craters, both old and new. But expecting the orbiter to find these with precision hasn’t always been easy. In 2020, NASA scientists developed an AI software that could detect fresh craters on Mars’ surface in the photos that the orbiter sends back. This has already led to the discovery of dozens of once- hidden craters in the orbiter’s photos.