Vol. 4 | Fall 2019

a ski shop sales associate in 2001. The business’ fun and supportive environment is a large part of why he’s stayed for nearly two decades. In that time, there have been plenty of changes at the company, but Lynch pushes credit for its success to his teammates. “I love the people that I work with, who have a common passion and desire to serve our community,” Lynch says. While this commitment is important, Lynch also admires his co-workers’ focus on balancing that with making time for their families and enjoying the great outdoors. Those are the types of folks who are intentionally hired; The Base Camp’s management wants people who are hardworking, but who also prioritize play. When customers need advice on which ropes to buy for their next rock climbing adventure or on how to properly fit a backpack, they’ll find people working behind the counter who know the products and have used them in real Montana conditions. They can probably also give you some tips on great spots close to town. In a 2016 TedTalk titled How can understanding relationships in business develop community?, Lynch says they treat their individual employees as individual people, starting with identifying their unique set of talents and where in the company they could excel. The Base Camp’s management encourage staff to integrate themselves into the Helena community and to develop relationships with customers. They have conversations with staff about their goals and dreams, and help them figure out what they want to accomplish. As The Base Camp becomes more successful, it invests more into employees via training, mentoring, growing responsibilities and offering them opportunities. In this same TedTalk, Lynch mentioned to the audience that The Base Camp worked to improve the quality of life of folks in its city. A fair assumption would be that he meant they sell equipment that can help people enjoy their surroundings. However, he later clarified he meant the business improves the quality of life of all people in Helena—not just their customers—by partnering with local non-profits to create the changes citizens wish to see. The Base Camp has supported and partnered with many nonprofits in Helena, including the Helena Education Foundation, The Angel


T H E B A S E C AM P 5 E Broadway St, Helena, MT

Community is the name of the game over at The Base Camp. From meticulous hiring standards to community partnerships to its chosen location, everything about this local outdoor equipment shop is done with the purpose of creating and maintaining strong relationships. Tim Lynch—the modest and laidback Helena location manager and buyer—started with The Base Camp as

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