IACC Future Meetings Barometer August 2022

But in the same survey, planners expected increased rates to correlate to increased services; especially in the areas such as offering creative and flexible meeting spaces, diverse food choices and spaces suitable for streaming.

Figure 7. It’s Not Just Inflation: Planners Expect More from Hotels & Venues

Which of the following event services and features do you expect hotels/ venues to offer? (Top 5 Responses) (n=602)

Creative use of meeting spaces within hotel/venue

55.3%

Diverse food choices

54.2%

Event space designed for streaming

41.7%

Intimate, flexible event spaces

40.4%

Outdoor space

36.9%

Source: Cvent 2022 Planner Sourcing Report: North America Edition

Venues Adopting Airline Pricing Strategy UK based IACC venues shared their approach to pricing for longer lead bookings, where like airlines, they reward early bookings with the lowest rates. For shorter lead bookings, pricing is more dynamic and there is evidence of venue rates increasing 8-10% and sometimes more to address increased costs.

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