Balance Between Live, Hybrid & Virtual Meetings
Asked specifically about the future mix between in-person, hybrid and virtual events, Encore’s research shows a greater prediction for in person events in the 2nd half of 2022, compared to the Spring surveying of buyers.
80% of H2 2022 events expected to have an in-person audience
Figure 8. In-Person Events Expected to Increase for H2 2022 and Beyond
For the upcoming calendar quarters, what delivery format do you expect your events to take?
Q3 2022
22% 22%
56%
19%
Q4 2022
22%
59%
18%
Q1 2023
22%
59%
• Virtual • Hybrid • In-Person
Encore Global Summer 2022 Planner Pulse: More in-person events expected in H2 2022 than in Spring results 4 out of 5 events expected to have an in-person audience with 1 out of 5 being hybrid.
One IACC venue in the UK when interviewed for this report, cited a move away from offering full hybrid venue support beyond providing the AV and AV support, due to unmanageable levels of pre-conference client meetings to discuss all aspects of streaming related to the event. It was not viable to support in areas such as event production. Dan Tadros , Hospitality Leader for FLIK Hospitality Group highlights “Digital meetings will continue to grow for us as an account. Year on year we’re projecting to exceed last year’s virtual support in addition to a large in crease in on-site events”.
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IACConline.org
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