The Event Attendee Experience Meeting professionals expectations related to the richness of the meetings experience for attendees is a popular place for creative venue leaders to focus their attention, as meeting the needs of the buyer and attendees from an event experience and satisfaction perspective can be the single most important difference between venues. From Spring to the latest Encore Summer 2022 Meeting Pulse report, already high levels of expectation around more networking and stronger attendee engagement indicate that venues which have more offerings around these areas, will be considered more highly by buyers over the coming months. Team development, group social activities and attractive settings for networking style meals are just some examples that IACC venues might develop further.
Better engagement and more networking & personali s ation will be more prominent
Figure 9. Future In-Person Events Will Aim to Enhance Participant Experience
How will future in-person events compare to pre-pandemic in-person events? (Select all that apply)
Better Attendee Engagement
29%
45%
25%
More Networking
38%
Larger Remote Audiences Smaller In-Person personali s ation More Advanced Content Delivery More Attendee Personali s ation
25%
37%
36%
35%
22%
28%
28%
27%
• Spring ‘22 • Summer ‘22
13
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