The Future of Digital Meetings The IACC global external meetings demand study conducted by a student research group from the Hotel Management School Maastricht also asked respondents about their appetite to include virtual access to live meetings and conferences. Surprisingly, very few predicted a future for live meetings without a virtual component. Mark Cooper , IACC CEO commented “I believe we should be mindful of how far technology for hybrid meetings has progressed. Although there may be short term high demand to attend live, the longer-term picture may see more digitally charged live meetings taking place. Especially if the cost to travel and attend the meetings remains high. Hybrid Ready Meeting Rooms at IACC Venues IACC approved conference venues, particularly non-marketed corporate venues continue to stage many hybrid meetings. Venues with their IT and AV partners to develop increasingly effective digital ready meeting rooms.
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