Introduction & Research Scope Since 2016, through the Meeting Room of the Future™ initiative, IACC has been the leader in advancing research on how meeting spaces will look and function in the future. While this research has consistently been a valuable resource that has brought together research, innovation, and trends with the single purpose of predicting, creating and shaping the future of meeting environments, this thought leadership is taking on a newfound importance in light of the global public health crisis that has disrupted the meetings industry more than any other event in modern history. The recovery of the meetings industry is now well underway wherever we look, in each of the 23 countries where there are IACC certified venues. During this recovery, it is more important than ever to uncover new insights on how those in the meetings and events industry are responding to the changing needs and expectations of meeting planners. To meet this objective, IACC is committed to conduct research and surveys with top global meetings focused hotel and venue operators and meeting professionals, to understand the pace of recovery, levels of optimism gained from the actual recovery so far and the operational hurdles such as recruitment of venue staff and the effects these are having on the recovery.
This next quarter’s barometer report, covers several key emerging topics including: • Pace of recovery • Client priorities in the new meetings landscape • Property & product investment
• Workforce development and staffing • Social & environmental responsibility
As participants in the meetings industry emerge from the pandemic, there will be new challenges but also new opportunities. Understanding this new landscape including when and how meetings will return is critical as venues look to prioritise resources to most successfully meet the needs of clients and attendees, to support the wellbeing of participants, and to foster stronger collaborative and learning environments. This report will explore some of the top-of-mind questions among venue operators and also provides a benchmark against which future activities, initiatives and behaviours can be measured.
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