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new solutions, we can create supports that grow and adapt with their changing needs and keep pace with the evolving expectations young people have of the technology they use.” Generative AI has already shifted how youth seek information, offering instant, plain-language answers that are often taken at face value. This rapid change brings both opportunities and
“Our role is to anticipate what’s coming for young people and ensure we’re two steps ahead. Moving from reactive to proactive design has become mission critical to provide authentic and intuitive support in their world,” says Justin Scaini, Group Head and Executive Vice President, Strategy, Innovation and Transformation. “By monitoring trends, and relentlessly testing and experimenting with
Powered by KHP data, the creative campaign for the Feel Out Loud movement features thousands of new iterations of Kids Help Phone’s name, each expanding on the meaning of ‘help’ with unique feelings featured in contextual placements.
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