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Digital Transformation Across Continents Keron Rose has experienced digital transformation firsthand across multiple cultures North America, the Caribbean, and now Asia. His observations reveal just how differently technology is adopted around the world. “In Canada, we’re always a step behind the US,” he explains. “Not everything happens for us, so we’re accustomed to being a bit restrictive. But moving to Trinidad was a whole different experience nothing works the way you expect, and access to information is extremely limited. You can’t just Google anything because people believe in gatekeeping information. That’s why I produce so much content: when I started, there was nothing online about e-commerce or digital marketing in Trinidad and the Caribbean. I had to network behind the scenes and figure everything out for myself.” This self-taught expertise eventually became the foundation for teaching others. “People started reaching out, asking how I built websites, how I showed up on Google, and how I sold online. That’s when I began teaching these skills to others,” he says. The contrast with Asia is striking. “Here, even people in their eighties are using their phones for everything. They rarely use bank cards they scan to pay, and even ATM withdrawals are done via app. It reminds me of my time at Apple, where we taught classes on app development and mobile banking. The difference is that in Asia, there’s a culture of teaching and sensitising the public to technology, across all age groups. In the Caribbean, that simply doesn’t exist.” For Keron, the lesson is clear: technology alone isn’t enough. “Digital transformation isn’t just about new tools it’s about educating people and sensitising them to change. That’s why I focus on sharing what I see abroad, so people back home can understand the possibilities and begin to shift their mindset.”
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