HOW WHOLE
Avid readers of this newsletter will know that we frequently draw inspiration from the grocery industry when we give retail advice. That’s because so many of the best practices that these big-name stores use to maximize their profits can easily be implemented at your box. But don’t take our word for it. Ahmed is the grocery team leader for his Whole Foods store in Columbus, Ohio. Under his leadership, his store has set summertime sales records of O2 in past years. Ahmed generously agreed to sit down with us to share how he keeps customers coming back for more.
SAMPLES We wanted to know what Ahmed’s advice was for
introducing a new product to his customers. “The most important thing anyone can do is to sample product actively and frequently, ” he says. The grocer explains that these free trials have a wider reach than just the customers who participate. “Sampling helps expedite that word-of-mouth that really gets products selling on an ongoing basis.”
INSPIRATION DRIVES ALISON SCUDDS
WHAT ARE YOUR LONG-TERM GOALS? Someday I want to win the CrossFit Games. I know it’s a big goal, but I’m committed. Being out of school and in great shape, it’s the best time in my life to do this. I’ll keep ramping up my training and get better and better every year. WHAT MOTIVATES YOU TO STRIVE TOWARD SUCH A BIG GOAL? I think my motivations are shared by most athletes. I want to push my limits and inspire people to do the same! I love seeing people get empowered through CrossFit, but sometimes my workouts get a little too serious. You have to remind yourself that most folks aren’t trying to compete. As long as you stay focused on helping members better themselves, you’re doing it right. WHEN DO YOU DRINK O2? I like it in the morning, if I haven’t had my coffee. It’s also great to get me ready to coach between training sessions — that extra boost of energy is just what I need. WHAT’S YOUR BIGGEST CHALLENGE AS A COACH?
Alison Scudds is a rising star in competitive CrossFit and hails from our hometown of Columbus, Ohio. However, you might know her as a member of one of the most popular boxes in Florida, Peak 360 CrossFit, home of Games- regular Noah Ohlsen. HOW DID YOU GET INTO CROSSFIT? I grew up doing professional cheerleading and eventually got into the prestigious Top Gun Cheer and Dance Training Center. After starting school at the University of Miami, I missed having a competitive outlet. I remember thinking, “What now?” That’s when I met Dylan Malitsky and Noah Ohlsen, two students starting UM’s very own CrossFit club. They introduced me to Peak 360 in 2013, and I thought it was amazing. I knew right away that I wanted to compete. Over the next few years, I got better, little by little, striking a balance between working out and studying. In 2015, two months after earning my degree in biomedical engineering, I competed in my first regionals as part of Peak 360’s team.
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