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BGA | BUSINESS IMPACT
his report looks at how Business School leaders view the institutions for which they work, and offers substantive data on Business School
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How do Business Schools use external faculty to deliver programmes? Does your Business School regularly use external faculty from other institutions to deliver each of the following? 252 participants
operations and their priorities for 2020 and beyond. Its results are based on the thoughts of more than 400 Business School decision makers representing leading institutions across the world that were polled by AMBA & BGA towards the end of 2019.
Provide complete modules Yes 56% No 38% Don’t know 6%x
Teach elements of modules Yes 76% No 20% Don’t know 4%x
Supervise dissertations Yes 46% No 43% Don’t know 11%
Demand for Business School programmes Business School leaders were asked, on a scale of 0-10, to what extent a range of internal and external factors affect demand for the MBA programmes their institution delivers. These results were then analysed by exploring the proportion of leaders who felt that each factor has an influence on demand of at least seven out of 10. (It is important to note here that this survey was carried out just before the wave of restrictions implemented across the world in early 2020 due to the Covid-19 pandemic, and as such this was not included as a factor in the questionnaire.) Leaders typically believe that factors relating to the reputation of their MBA (cited
by 89%) and quality of their MBA (87%) have the greatest impact on demand for their programmes. MBA rankings, which are a product of both internal and external factors, are also seen to have a substantial influence on demand. Seven in 10 deem both rankings (71%) and the marketing of their MBAs (67%) as influential factors. The external factor deemed to have the greatest impact on demand is levels
of economic growth in participants’ home countries (59% gave this a significance of at least seven out of 10). In addition, 51% gave a rating of at least seven out of 10 for economic growth within their domestic region and 33% for levels of growth outside their domestic region. Political issues are seen to have less impact on Business School demand. Three in 10 (30%) gave at least seven out of 10 for domestic political issues and geopolitical issues (27%) as having an impact on demand. This low level of perceived impact may reflect the relative stability of the regions within which responding Business Schools are based. Leaders were asked to state what approximate proportion of enrolling cohorts at their Business School is international. On average, 46% of cohorts are made up of overseas students, illustrating the importance of international demand on the overall health of Business Schools. Leaders were asked to what extent various characteristics of an application are important when recruiting MBA students. Prior experience of leadership or business tops the list – 96% of respondents say it is ‘fairly important’, ‘very important’ or ‘essential’. Oral and written communication is deemed to be the next most important (75% say it’s ‘important’ or ‘essential’), followed by interpersonal skills (72%) and academic achievement (62%). A commitment to social impact was also regarded as being
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