BGA | BUSINESS IMPACT
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Methodology
A total of 433 Business School leaders from within AMBA & BGA's global networks participated in an online survey between August and September 2019. The resulting study forms a three-part series of reports, of which this is one part. Together, the reports seek to understand how Business Schools are planning for the future. Approximately two in five (41%) respondents are from Schools with 0-500 students; 23% are from institutions with 501-1,000 students; 16% are at Schools that enrol 1,001-3,000 students; and 19% from Schools with more than 3,001 students. Approximately half of leaders responding to the survey (51%) work at public Business Schools,39% represent private, non-profit Business Schools and 8% are from private, for-profit Business Schools. The remaining 2% of respondents define their School in another way. The regional composition of participants is broadly comparable with the geographical coverage of AMBA & BGA Schools: 46% of responding Business School leaders are based in Europe (excluding the UK); 16% are based in the UK; 12% are based in Latin America; 7% in Africa; 6% in China (including Hong Kong, China); 5% in Asia and the Middle East (excluding China and India); 4% in India, 3% in North America and Caribbean; and 1% in Oceania. Lastly, it's worth noting that in instances where a survey participant did not complete the survey in full, responses to questions they did complete are included.
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As the study highlights, 68% of all Business School income is understood to be derived from student course and tuition fees, on average. It is interesting to note, therefore, that leaders highlight the role of programme quality and reputation in shaping the future demand for its programmes more than they point to the role of external factors, such as local economic growth. Nevertheless, leaders are fully aware that the world they live in does impact on the demand for business students, which is perhaps most obviously highlighted by the high number of students who come from overseas. The study also shows that Business Schools are evolving in how they deliver their programmes, with a substantial proportion of offerings now being delivered either fully or partially online. But leaders are aware that more needs to be done to implement flexible working methods – and many report that their Schools have recently been innovating in terms of digital learning
packages, or operating new ways of teaching methods, such as flipped learning. In these areas there remains scope for further growth. On the whole, this report should be a source of optimism for the industry, as Business School leaders report great breadth and depth to their Schools’ differing programmes and topics, funding arrangements, and forms of practice. This variety provides the prospective management education student with a range of options from which to select a high-class degree that suits their ambitions best. In this light, the business of Business Schools looks well prepared to take on the challenges that will arise over the next decade. To read the full report, which incorporates further findings and analyses, visit www.associationofmbas.com/research/ amba-bga-business-school-leaders-survey- the-business-of-business-schools/
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