In conversation with Carroll Harrison and Norman Raad
BROLL AUCTIONS AND SALES
but overall trust in property as an investment proposition needs to strengthen materially.” A skilled and driven auction house Broll Auctions and Sales’ resilience and drive, whatever the prevailing economic climate, continues to result in record commercial property sales in both value and volume. Its bespoke trading platform offers private treaty sales, portfolio sales, live auctions, virtual auctions, online bidding, digital tender gateways and virtual data rooms. The company has access to a vast, well-established auction industry and real estate sector network which adds muscle to its offerings. Its deep understanding of the continent’s diverse markets empowers it to deliver consistently exceptional results for clients’ property disposals. “Our skills lie in identifying, understanding and executing the optimal sales strategy for any given property. It’s a deal-by-deal approach,” Carroll says. “One of the ways in which we differ from many other auction houses is that we don’t run an auction unless we have registered bidders. Our business is not about creating a show for the sake of it. If we don’t have multiple bidders on a property, we work hard to get an offer – a single bid – which the seller will be prepared to accept, either before the auction, on the floor or afterwards.”
October 2025 | Issue 141 | Asset Magazine 203
202 Asset Magazine | Issue 141 | October 2025
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