In conversation with Carroll Harrison and Norman Raad
BROLL AUCTIONS AND SALES
on every property being auctioned. The work done prior to the auction is of critical importance and Ismail excels at this. In addition, the auctioneer must be attuned to the buyers’ mindset and be able to bring the buyers up and the sellers down to meet somewhere at an acceptable offer. Managing the flow of the auction and holding buyers’ interest requires a skilled communicator with a compelling personality.”
which speaks volumes for their exceptional shared working relationship. Ismail’s strong presence on the podium and the dynamic atmosphere he creates have become synonymous with Broll auctions. But there’s more to it than that, as Norman pointed out at the outset of the conversation. “The auctioneer must understand everything about the property and have all the necessary knowledge at his fingertips
to get them over the line in a way which satisfies them both otherwise you won’t easily find either party approaching you again. That’s the basis of our value system at Broll Auctions and Sales.” The role of the auctioneer In all its years of operation, the company has only ever used one auctioneer: Ismail Hendricks ,
Those REITs and listed companies which are ready to dispose of good properties view auctioning as the most effective way to go. Broll’s auction process is well-marketed and properties are exposed to multiple potential buyers. After years in the industry, Norman maintains placing a commercial real estate asset on auction is still the best and one of the fairest ways to sell. “We represent both the buyer and the seller equally, and have
October 2025 | Issue 141 | Asset Magazine 207
206 Asset Magazine | Issue 141 | October 2025
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