six chrome beneficiation plants are managed and operated on both the western and eastern limbs of the Bushveld igneous complex. Chrome Traders is a key chrome ore supplier to the largest ferro chrome producers globally. Ferro chrome is used in the production of stainless steel. pHformula has established two distinct spaces: a 136m² training facility and lecture hall, known as the ‘Art Club’, and a 249m² salon. Through pHformula Africa, the company offers advanced skin resurfacing training workshops conducted by highly qualified educators. Training focuses on understanding skin and its functions, empowering specialists with deep knowledge of pHformula’s non- invasive system. This dual role of innovator and educator highlights why the brand is now active in more than 65 countries worldwide. Together, these tenants bring finance, industry and science under one roof, supported by an environment designed for productivity, collaboration and well-being. Together, these tenants bring finance, industry and science under one roof, supported by an environment designed for productivity, collaboration and well-being.
pHFormula Salon
pHFormula Art Club
BetterHome
and property technology business, its diverse portfolio spans mortgage, insurance, marketplace and proptech investments. From BetterBond to Private Property and international expansions like HLPartnership in the UK, the group’s brands are shaping the homeownership journey locally and abroad. Chrome Traders occupies 523m² for its head office. Since its inception in 2005 Chrome Traders has grown into a significant producer and supplier of UG2 Chrome ore. Within the Chrome Traders Group
Chrome
October 2025 | Issue 141 | Asset Magazine 41
40 Asset Magazine | Issue 141 | October 2025
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