Celebrating South African creativity was central to their approach. Collaborations with local designers and artists brought authenticity and artistry to the interiors: • TheUrbanative ’s
Interiors with a South African soul To translate the architectural vision into interiors, Atterbury appointed REDDECO , who focused on tying heritage and
modernity into a cohesive, timeless design language. “With three distinct brands under one roof, the challenge was to create a unified interior experience without diluting their identities,” says Gysbert van Graan , owner and Head Designer of REDDECO. Neutral, natural palettes allow individuality while weaving a thread of continuity across spaces.
dramatic cluster of 50 pendants animates the BetterHome foyer. • Angus Taylor’s sculpted stone-and- timber reception server in Chrome Traders anchors the lobby with permanence and craftmanship.
Gysbert van Graan
• Bespoke furniture and installations from Pedersen + Lennard, Neil Grantham Studio, Peacock Design, Labarint Interiors, and Softs Factory add layers of local design ingenuity. Unexpected elements, from oversized photography in Chrome Traders’ offices to sculptural mirrors in pHformula’s space provide rhythm and individuality. Sustainability was also a guiding principle, with energy-efficient lighting and eco-conscious materials ensuring the building’s long-term performance.
Bendehuis interior (Vergaderhuis)
BetterHome
October 2025 | Issue 141 | Asset Magazine 43
42 Asset Magazine | Issue 141 | October 2025
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