4B — March 13 - 26, 2020 — New Jersey — M id A tlantic Real Estate Journal


N ew J ersey

Firm emerges as multifamily investment sales leader and firm of choice Gebroe-Hammer Associates marks 45th Anniversary

IVINGSTON, NJ — It all began with a shared mindset among two com- mercial real estate industry icons – the late Mel Gebroe and Morris Hammer. In the mid-1970s they were inspired to turn their vision into reality by establishing a unique invest- ment brokerage firm where their strongly held principles for life and business – integrity, hard work, expertise – would stand the test of time. For the last 45 years, Ge- broe-Hammer Associates has done just that by continually growing its presence and domi- nance within the multi-family L

boutique firm to a nationally ranked investment brokerage firm into motion. The executive leadership team also includes executive managing directors David Oropeza and Joseph Brecher, both of whom are long-time highly accomplished and respected multi-family brokerage industry veterans overseeing some of the most active and fiercely competitive apartment-investment submar- kets in the nation. In 2019, Gebroe-Hammer As- sociates recorded an industry- leading 127 deals – including New Jersey’s largest portfolio sale – totaling $1.9B and 12,155 units. This milestone marked a 72% increase in sales over 2018, when Gebroe-Hammer was named the Northeast’s only “Top Influencer in the Na- tion,” and followed boom years in 2015, 2016 and 2017, which included one of the nation’s Top-20 Single-Asset Multifam- ily Deals of the Year. Today, Gebroe-Hammer is widely acknowledged as one of the most sought-after mul- tifamily investment brokerage firms specializing in apart- ment-asset investment sales. These range fromnew construc- tion class A trophy properties to class B/C assets with value-add and property repositioning potential. “Gebroe-Hammer’s enduring success is embedded in a com- pany culture wholly focused on multi-family properties – from single-buildings to critical- mass apartment portfolios spanning suburban bedroom- communities to transit-rich ur- ban centers,” added Uranowitz. The firm also represents an ex- tremely diverse property owner and investor pool of individuals and multi-generational family owners to private equity funds and institutional investors. A standout among private- ly and publicly held invest- ment brokerage firms, Gebroe- Hammer’s success is directly tied to each of its brokerage professionals who are deeply entrenched in individual ter- ritories. “From urban-core and fringe-city submarkets to vi- brant outer-suburb municipali- ties, Gebroe-Hammer’s market specialists possess unrivaled knowledge of market values and current active investors, both regionally and nation- ally,” said Uranowitz. “They also remain one step ahead in identifying up-and-coming neighborhoods.” 

specific niche market, we have since evolved to become the tri-state area’s multifamily in- vestment sales leader and firm of choice,” said Ken Uranowitz, Gebroe-Hammer’s president who was hired by Mr. Hammer at the firm’s inception. “Thanks to our monthly, quarterly, an- nual and year-over-year trans- action benchmarks, we consis- tently outpace a competitive set of larger institutional broker- age firms – many of which have been born of mergers, acquisi- tions and absorptions – in the multifamily sales sector.” In addition to shoring up its frontrunner position

throughout New Jersey’s Northern, Central and South- ern submarkets, the firm has established a strong and active presence in Eastern Pennsylvania and New York State. Furthermore, Gebroe- Hammer’s investment prop- erty brokerage specialists also represent client interests nationally. “Gebroe-Hammer leads the pack in the ‘apartment-build- ing-only’ sales niche category,” said Uranowitz, who is credited with developing and imple- menting the firm’s strategic expansion plan that set its evolution from a single-state

The Late Mel Gebroe and Morris Hammer

investment brokerage indus- try. “While Gebroe-Hammer initially emerged as a boutique investment brokerage firm for a

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