Kick 2021 Off Right With These Powerful Practice Marketing Tips! Check out our tips for Physical Therapy Google Ads on the last page
PT Marketing N E W S L E T T E R J A N 2 0 2 1 Featured:
New Year, New You! Implement These Fresh Marketing Tips for 2021
Thrivin’ How are these PT clinics growing through COVID? Are you ready? 2021 will be hard too, unless... Google ads
The benefits of Google Ads for PT marketing
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TABLE OF CONTENTS
Table of Contents
Table of Contents
1
Featured Article: 2021 Will Be Hard Too Unless... 6
Letter from Neil
1
Store Product Spotlight
8
Featured Case Study
2
What Did 2020 Teach Us About PT Marketing? 9
New Year, New You Marketing Tips
3
Neil’s Marketing Toolbox: Google Ads
11
Featured Website: Movemend PT
5
A COVID Survival Story
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IN THIS EDITION:
CONNECT WITH Neil Trickett, PT
2020 sure was an unbelievable year and one that tested us both in business and personal lives. We are thankful to witness the way so many practices were able to pivot their businesses in order to keep serving their patients. It was quite amazing to see the rehabilitation community come together to help each other. Last year, the PT industry’s main focus was to recover from the COVID-19 shutdowns and find success within new parameters. After all, with every challenge comes opportunity for innovation.
3 Get PT marketing tips from our blog 3 Access to marketing training videos 3 Connect with other practice owners
We saw the rapid growth of marketing tools including:
• Telehealth / Blended Care Models • Increased Social Media & Email Marketing (especially video content) • COVID-Specific Website Pop Ups & Information • Live Webinars Instead of In-Person Workshops
• Postcards, Newsletters, & Other Direct Mail to Past Patients • HEP Apps with HIPAA-Compliant Therapist Messaging • Google PPC Ads
Practice Promotions
As I looked back at all of these tools, it appears to me they have one common theme– communicating directly with patients and doing it often. This simplepremise is, I believe, the roadmap for navigating any economy. Frequent communication to patients across many different channels allows you to control your patient volume. When you control your volume, you control your future. I hope this is a lesson we all will not forget! I firmly believe 2021 is going to be a bounce-back year for our industry. It will not come without challenges. But if we learn from this year and continue to reach people where they are, we can bring the life-changing benefits of PT to more people than ever before. Lastly, I thank and commend all of you–my fellow therapists, owners, andmarketers–for your incredible hard work serving patients during this incredibly tough time. One thing is for certain–we can make 2021 much better and help more people discover your powerful treatments and services. From all of us at Practice Promotions, we wish you, your team, and your family a very prosperous 2021!
Neil Trickett, PT
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FEATURED CASE STUDY
Clinic Braves COVID Dip to Marketing Success
PhysioWorks is a physical and occupational therapy clinic located in Kent, WA, in the heart of the Seattle/Tacoma metropolitan area. They specialize in industrial rehab therapy with a clear “back to work” mindset, catering predominantly to workers who have been injured on the job. With a focus on helping their patients not only recover, but become stronger than even before their injury. PhysioWorks began their journey with Practice promotions late December 2019, with their site going live the following February. Despite coming on board shortly before the onset of the COVID-19 global pandemic, PhysioWorks has seen success and substantial growth throughout 2020. PhysioWorks started the year with 20 new patients and 749 total patient visits in themonth of January. While their number of new patients and total visits certainly dipped some during COVID-19 lockdowns, they overall maintained consistent numbers, and had a high of 31 new patients in September, and a high of 897 total patient visits in October 2020. JUMPING TO THE TOP OF GOOGLE PhysioWork’s SEO has steadily increased over several months. All but one of their 17 keywords
are ranking in the Top 10 spots on Google! In fact, eight of their keywords are in the Top 3 of desktop searching in the Kent, WA, area.
REAL RESULTS
PRINT MARKETING = ONLINE REVIEWS?
Monthly New Patients
PhysioWorks started as a Practice Promotions client with zero Google Reviews. In late May, Danny ordered Review Generation Rack Cards from the PP Online Store, with QR codes leading directly to their Google Review portal. In addition to the Print Review Generation Rack Cards, Danny also instituted a staff contest, where each member would get a $100 gift card for every 10 reviews they could generate. In the month of June alone, PhysioWorks went from zero Google Reviews to 23! PhysioWorks now has 35 Google reviews and counting. They also have five internal reviews, two Yelp reviews, a Yellow Book review, and a Facebook recommendation. PhysioWorks has seen a dramatic exponential growth in the number of website visits and website page views they have received since launching the new website. Even more impressive, over 90% of those pageviews came from Organic Searches.
20 to 31 in 9 months!
Monthly Patient Visits
749 to 897 in 9 months!
NEW YEAR, NEW YOU MARKETING TIPS 3
N EW Y E A R ,
2 0 2 1 MA R K E T I N G T I P S
explain all the services you offer and to hype any promotions. 2. Resolution & Self-Improvement. Resolution messaging resonates well this time of year. You always want to focus on the positives when marketing towards someone’s self-image. Position your PT practice as the partner, supporter, and coach throughout the patient’s journey. A postcard with a sample resolution, such as “I want to run a 5K” or “I hope to play outside with my grandkids more” together with encouraging imagery motivates patients. Describe how PT can help them relieve pain and reduce their risk of injury by strengthening muscles, correcting posture, etc. (continued on next page...)
LET’S HIT RESET & FOCUS ON A NEW STRATEGY FOR 2021! Now that the holidays are over, our hearts and bellies are full from the past couple months of festivities. Consequently, commercial after commercial caters to everyone’s new year’s resolutions to hit the gym, start a diet, and adopt other healthy habits. The new year is definitely the time to think about and start working toward a “new you.” For PT practices, this means that consumers are already thinking about being active and are very receptive to health marketing content. Thus, it is an ideal time of year to reactivate past patients and reach out to new ones.
IDEAS FOR HEALTH MARKETING CAMPAIGNS
1. General Wellness. This campaign type coordinates with consumer messaging from other industries, so it’s an easy option. For physical therapy practices, you can promote the general physical benefits of Physical Therapy such as increased flexibility andmobility. Additionally, patients will be attentive to lifestyle programs like facility memberships, personal training, or yoga classes to complement their workout routines. Emphasize perks of working with a small practice such as hands-on care, one- on-one sessions, licensed professionals etc. For general wellness marketing, a monthly newsletter works best to fully and clearly
General Wellness
Resolution & Self-Improvement
Recovery & Pain Management
NEWSLETTER
Practice News!
Heart Health
TAKE TIME TO CELEBRATE HEART HEALTH!
certainly not by neglect. One needs a personal exercise strategy s your weak links and helps to keep themworking efficiently over edge is truly power when it comes to our health. ncourage you to put the proper amount of value on your body. een neglecting it then it may require more time and expense, an investment toward a more enjoyable life, one that is more ol. URE, the physical therapist will be a much bigger player in the of health because the research data is going to validate that h starts with good musculoskeletal health. This plays out as on, surgeries, lost work hours, and other reducible expenses. risis in this country ($3.5 trillion spent annually and counting) ly demand to find a more sustainable way to help people. We less about health care and more about health creating. PT is a ng profession. I wrote an article last March on the Hidden Costs n our website. Check it out, it can help one see the big picture. y, our patient at the beginning of this article will have to learn . The school of hard knocks is always enrolling.
5. Find out if you have diabetes. Millions of people don’t know that they have this condition. That’s risky because over time, high blood sugar damages arteries and makes heart disease more likely. 6. Think beyond the scale. Ask your doctor if your weight is OK. If you have some pounds to lose, you’ll probably want to change your eating habits and be more active. 7. Ditch the cigarettes, real and electronic. Smoking and secondhand smoke are bad for your heart. If you smoke, quit, and don’t spend time around others who smoke as well. E-cigarettes are popular, but they’re not completely problem-free. They don’t contain the harmful chemicals in cigarette smoke but, they still do contain nicotine, so your goal should be to quit completely, not just switch to a less toxic version. 8. Clean up. Your heart works best when it runs on clean fuel. That means lots of whole, plant-based foods (like fruits, vegetables, nuts, and seeds) and fewer refined or processed foods (like white bread, pasta, crackers, and cookies).
1. Aim for lucky number seven. Young and middle-age adults who sleep 7 hours a night have less calcium in their arteries (an early sign of heart disease) than those who sleep 5 hours or less or those who sleep 9 hours or more. 2. Keep the pressure off. Get your blood pressure checked every 3-5 years if you’re 18-39. If you’re 40 or older, or if you have high blood pressure, check it every year. 3. Move more. To keep it simple, you can aim for 30 minutes a day, 5 days a week of moderate exercise. Even if you exercise for 30 minutes a day, being sedentary for the other 23 1/2 hours is really bad for your heart. 4. Slash saturated fats. To help your heart’s arteries, cut down on saturated fats, which are mainly found inmeat and full-fat dairy products. Choose leaner cuts and reduced-fat options.
Do You Know About PHITs? Welcome to the World Baby Collins! O ur DPT, Amanda Collins welcomed a baby girl into the world!
Attention Shoulder Pain Sufferers! Saturday, March 14, 2020 @ 10 AM Full Potential “Learn To Manage Rotator Cuff Pain Without Medication, Injections, or Surgery!”
“Brynn Noelle Collins joined our family on December 26, 2019, weig ing 7lb 13oz and 21 inches tall! Looks like she’ll be taking after h r dad in height! Big brothers Na e and Be are warming up to their little sister and have started to enjoy giving her kisses, “snuggies”, and lying with her during tummy time. Life as a family of 5 has been the best kind of busy and we’re so glad we have a little girl in the mix.”
appiness,
Do you have pain in your heels or the balls of your feet? Do your feet get sore at the end of your workday? Have you stopped exercising or other activities because your feet hurt? If you answered yes to any of the questions above, then there’s a good chance custom foot orthoticsmay help. We use a dynamic scan of your foot while walking or jogging to create a digital pressure map of your foot while you are using it. From this information we can then create a custom 3D Printed insert to correct for any problems we find. Most orthotics are made from a cast or scan of your foot while you are sitting or standing. But our orthotics are made based on how your foot functions when you are moving. We are taking advantage of the latest
technology and innovation in custom shoe inserts. Why use a rotary dial phone when smartphones are more accurate and useful? Whether it’s for walking, running, working, cycling, soccer, tennis, skiing, or snowboarding our affordable custom orthotics can help you be comfortable doing all the things you love to do. Check out the inside of the newsletter for information about patient pricing and scheduling for your pair of Phits today. WAPT is the only clinic inWAstatewith anFDAapproved dynamic gait scan to 3D printed custom orthotic. So, what are you waiting for? Contact us today at info@ waptrehab.com or by calling 425-820-2110 .
neken, PT
We have limited spots available and space will fill up fast, so register now to avoid missing out. Call 616.392.2172 today and sign up!
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B A L L S W I T H Z U C C H I N I PA S TA
• 4 cloves garlic, grated + 2 cloves garlic, minced • 1/2 tsp red crushed chili pepper flakes (optional) • 3 tbsp butter • 4 medium zucchini, spiralized • lemon juice
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www.waptrehab.com | 425.820.2110 PLAY THE REFERRAL GAME! At Full Potential, we know that a referral from our patients is the biggest compliment. Let us thank you with these 3 simple steps!
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1. Use the camera app on your phone to scan the QR code on the right.
ground turkey and ground pork, cheese, grated garlic, Italian li pepper flakes, chopped cilantro and black pepper in a bowl. k to form medium balls. Arrange the turkey meatballs on a utter in a large skillet over medium-low heat. Cook the turkey es until cooked through. While cooking, baste the meatballs Remove to a clean plate and set aside. For zucchini noodles: ng 1 tbsp of butter; then add lemon juice, hot sauce, minced dd zucchini noodles and cook for 3-4 min, stirring regularly, p and juices have reduced a bit. Garnish with more cilantro or de of the skillet and add the turkey meatballs back to the pan erve the garlic butter turkey meatballs with lemon zucchini on slice on the side.
Use Patient Newsletters to advertise services & workshops that complement patients’ fitness goals. Write your name on this coupon. Give this coupon to family and friends! Be sure they bring this coupon to their first appointment. Receive aMeijer gift card to those that refer us a patient! Your Name Our New Patient’s Name! Don’t miss this opportunity to help your friends and family! They will thank you, and we will too 286 Hoover Blvd • Holland, MI 49423 Phone: 616.392.2172 | Fax: 616392.1726 tessa@fullpotentialpt.com | fullpotentialpt.com 1 2 3 4
Use Social Media + Email Marketing to send “daily health tips” to help patients reach their resolutions. www.fullpotentialpt.com
Newsletters & Brochures will encourage patients to seek you for recovery & pain management.
2. This will take you directly to our Google Reviews page.
3. Let us know how we did and tell us your story!
m
NEW YEAR, NEW YOU MARKETING TIPS 4
(continued...)
OTC pills. This content benefits frommore in-depth explanation and works well in a newsletter or brochure format. Consider sending this to doctors too to educate them about how physical therapy can complement their care. As the new year approaches, it is key that your practice is ready to hit the ground running. Start with marketing geared to bringing in your past patients while attracting new ones. We recommend you have several campaigns planned and ready to go. This allows you to have a clear picture of your January and February health marketing and expected patient volumes. For more physical therapy practice marketing tips and seasonal ideas, subscribe to the PT Marketing Blog!
This type of health marketing is well- suited to online marketing on your website, social media and via emails. You can post health and wellness tips or run a month-long social media campaign with weekly or daily resolution tips. 3. Recovery & Pain Management. Pain-based marketing is an excellent follow up to your early January health and wellness marketing. Planning this campaign in coordination with your New Year marketing helps create a consistent message and brand awareness. Recovery and pain management are something that many patients need help with, especially those just starting an exercise routine. Position your services as a way to help patients feel better and keep their resolutions. Advertise the long-term benefits of PT such as injury recovery and prevention and pain reduction without
Jacob Siner Marketing & PR Specialist
ADDITIONAL REVENUE STREAMS ADVANCED COMPETENCIES PATIENT OUTCOMES
SCHEDULE A DISCOVERY CALL
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FEATURED WEBSITE
MoveMend Physical Therapy
SPECIAL FEATURES
Mobile-Friendly Design
PT Blog Pages
Custom Video Gallery
View More On Our Online Portfolio! PracticePromotions.Net/Portfolio
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2021 WILL BE HARD, TOO...UNLESS
2021 Will Be Hard, Too UNPOPULAR OPINION:
For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy. But, for PT owners, the new year also poses its own new challenges. First, many locations are facing new waves of lockdowns while vaccine progress is unpredictable at best. In addition, CMS is cutting Medicare payments to physical therapy, which means an instant drop in collections for many practices. While 2020 was off-the-charts crazy, it’s clear that turning the calendar won’t make challenges go away instantly. What can private practices do to conquer the new year and avoid further financial pain? The short answer is to take time to plan. Ask yourself “what can I do to gain more control of my own revenue and depend less on outside factors?” 2ND WAVE PLANNING & MARKETING DURING LOCKDOWNS The best news here is that March 2020 provided a roadmap for dealing with such
global issues. The difference between clinics that suffered most and those who bounced back quickly was simply who made every effort to keep operations running at whatever percentage possible. For clinics that closed shop, didn’t use telehealth, or cut all their marketing… it took much much longer to recover. Because when patients stop hearing from you, they assume the worst. Even if you can’t operate at 100%, you need to keep operating (you’re an essential healthcare provider), add virtual options (to give patients choice and comfort)– and most importantly – communicate through marketing MORE than before (so patients know you’re open and safe).
The difference between clinics that suffered most
and those who bounced back
quickly was simply who made every effort to keep operations running
PLANNING TO OVERCOME MEDICARE LOSSES
at whatever percentage possible.
Fighting legislation would be noble, but we’re past that point. It’s time to stop stressing and decide how you’re going to make up lost income or even better–protect yourself against outside companies hurting your profit.
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2021 WILL BE HARD, TOO... UNLESS
We asked 3 practice owners with a proven history of growth for their best advice in dealing with medicare reductions. Their answers boil down to this – focus on YOUR net profitability. There are a lot of factors that go into net profit, but the good news is that you have control over most of them (unlike Medicare). The 4 examples our experts agreed most on were: 1) Patient Retention. Working to Retain your patients through their entire plan of care raises your bottom line quickly. Use marketing materials & systems to keep patients excited about the end result, engaged with their therapist, and remembering why it is so important to complete their plan. 2) Schedule/Arrival Rate. Train your team to boost arrival rate: “Make sure your whole team is trained up– not just on the Medicare changes but also
on how to maximize your schedule so you aren’t bleeding visits somewhere else.” -Dee Bills, PT, Owner, Front Office Guru 3) Customer Lifetime Value. What add- on services can you use to increase the value of each patient? “Consider adding a non-insurance revenue stream to protect against future reimbursement cuts.” -Jamey Schrier, Former Practice Owner Another way to improve customer lifetime value is past patient marketing. It is 10 times cheaper to acquire a return patient than a new one, so past patient marketing can fill your schedule at a reduced cost-per-appointment. 4) And Your Payer Mix. If you’re Medicare- heavy, it’s time to shift your marketing to attract better insurances. What insurance companies give you the best reimbursement and least headaches?
Feature those on your website prominently, find those patients in your past patient list and market more to them, or even network with local businesses who offer those plans to their employees. Medicare cuts are no small challenge, but you can compensate any Medicare cuts to physical therapy simply by focusing on these areas you do control.
Allison Pentony Marketing & PR Specialist
Want a full review of clinics who braved the pandemic? Read their stories & strategies by visiting PracticePromotions.net/COVID
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STORE PRODUCT SPOTLIGHT
Kick Off Your 2021 Marketing With A Bang!
Product Spotlight: New Year Postcards 1) Save Time with Copy Written For You Let us help you craft the perfect message for your event or promotion. 2) Designed to Complement Your Practice Logo & Website Our professional team of graphic designers match your practice’s colors & brand ensuring your practice keeps a professional image. 3) Mailing + Addressing Service We’ll help you optimize your past patient mailing list, uniquely address each individual card, and send them straight to your patients! USPS postage of 29¢ each is the only extra cost.
Visit our Online Store for our 2021 Style Guide!
Email MelissaFitch@Practice-Promotions.com or visit PracticePromotions.Net/Store Today!
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WHAT DID 2020 TEACH US?
What Did 2020 about PT Marketing? Teach Us
2020 started off like any other year...
but two areas were hit the hardest:
Unfortunately for those practices that discontinued their marketing missed an opportunity to ensure current and past patients knew they were open. But it’s not too late! By learning and executing the Business Recovery Curve, you are able to recover and get your business back to normal. If you’ve recovered or are still recovering, it’s still important to focus on a few key actions that we learned over the past year. SO WHAT DID 2020 TEACH US? Look at your budget like a business owner. PT school didn’t teach you this, but it’s vital to your clinic. Take a few minutes to learn basic financial crisis strategies such as the Business Recovery Curve before making a budget cut. Don’t rely on doctors. Referrals have dried up because of reduced caseloads and increased policy restrictions. (continued...)
• Privately-Owned Practices – 65% of PTs in the private sector reported a loss in income, higher than any other segment. • Doctor Referrals – 97% of private clinics reported a decline in referrals vs. just 81% reporting a decline in direct access. Temporary closings, reduced patient flow, questions on Telehealth and essential care–clinics around North America faced a bombardment of obstacles while struggling to find their footing.
It was going to be the best year ever for PT clinics. PT owners were planning to rocket their reactivated patient numbers while crushing last year’s goals for new patient stats, all the while continuing to spread the glories of natural pain relief through physical therapy over the dangers or surgery and opioids. However, in March 2020, the COVID-19 took the entire world into confusion and uncertainty, leaving many small businesses, particularly PT Owners, scrambling to respond and adapt. Unfortunately the social climate created by COVID discouraged many current and potential patients from leaving their homes, causing some PT clinics to shut down, some for good. About 97% of physical therapy and rehab businesses saw a significant decrease in patient volume,
THE PT OWNER’S CRISIS & RECOVERY GUIDE:
So how did you survive the coronavirus economy and ultimately protect your business? You developed a Business Continuity Plan* so that even future emergencies won’t ruin what you’ve worked so hard to build.
WANT TO LEARN MORE ABOUT THE BUSINESS RECOVERY CURVE? SCAN THE QR CODE TO VISIT OUR WEBSITE & WATCH THE VIDEO!
WHAT DID 2020 TEACH US? 10
(continued...) You have to get your marketing message out to consumers directly. Focus your marketing efforts on going direct to the consumer– patients. We’ve been harping on this strategy since we first started helping clinics almost 10 years ago– leverage your customers! Make sure current and past patients know you’re still open, then get the word out to potential new patients. Communicate MORE often. While your competitors are cutting back marketing out of fear, seize the chance to stand out with health and safety information on your website, social media, email, and other channels. Social media videos are a great thing to start doing as engagement rates have skyrocketed. Recover Revenue with your past patient list. Filling your schedule with past patients is up to 10X cheaper than adding new patients. Use your patient newsletters, postcard campaigns, email, and even phone calls to get your fan base back in the door. LOOKING AHEAD TO 2021 There is still a lot of uncertainty in the world, which is why NOW is the time to plan for your
recovery. Whether a crisis has started or you want to prepare for future security, it’s better to be prepared. Success Is possible! So what do you do in the face of a global pandemic? Focus on these three areas: • Reassure your patients while you can still treat • Increase communication with patients & your community • Create your recovery plan so you don’t miss more time getting back up and running. With these three tips, you’ll ensure your practice returns to100%asquicklyaspossible. You will reduce the financial stress in the long run and allow you to keep more employees from enduring their own hardships. To learn more about the Ultimate PT Marketing funnel as a guided strategy to your success, visit our website at PracticePromotions.Net/Training.
Allison Pentony Marketing & PR Specialist
Get Our Free 2021 PT Marketing Kit
WHAT’S INSIDE:
• The Ultimate PT
• Website & Mobile APP Marketing Tips • 12-Month PT Marketing Newsletter Subscription (a $99 Value!)
Marketing Funnel™ • Samples of Print Marketing from Real PT Clinics! • 2 PT Marketing Training Booklets
www.PracticePromotions.net/Kit
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NEIL’S MARKETING TOOLBOX
Marketing TOOLBOX
Drive In More New Patients with a Google Ads PPC Program! Google Ads for PT Practices
Like most clinics, the pandemic gave a big hit to our business in April and May. Starting Google Ads gave us another way to directly reach out to the consumer and place us “front of mind.” It was a direct contribution to restoring our business coming out of the pandemic. We saw a clear increase in our total number and percentage of new patients coming from Google search after starting the program, even though we had long been at the top of the organic search results. The bottom line is, the ads work and we look forward to continuing the program.
1. What is the biggest potential benefit for private practice in using PPC ads?
The biggest potential benefit is getting in front of the right people at the right time. People are searching more than ever before for solutions to their common injuries, aches and pains. If you can place your clinic in front of them using Google ads and SEO, you can become the premier choice in your community. You will also get in front of this person, that probably would have never considered physical therapy in the first place, but now has had a chance to visit your website.
2. What if I already rank well on google organically?
This is actually perfect, because in a potential patient’s mind, the more times they see your clinic listed on pg 1 of Google, the more authority you have built in their mind. Imagine, seeing your clinic not only in the local section, and top 5 organic, but also now in the ads section at the top. The patient sees your practice 3-4 times on page 1 of Google and thinks, “these guys must be good!”
3. What should a practice owner know before they get started?
Google ads is a strategy, and you have to know that you are going to pay to advertise. It takes a month to ramp up results, and continue to build on to get good results. Google ads are quite complex and so often practice owners try to do it themselves, with very poor results and blowing a lot of money. When done correctly, Google ads are a vital part of your online discovery and marketing strategy. Just ask our clients, they are achieving great results! CONNECT WITH Neil Trickett, PT Practice Promotions Neil Trickett, PT
ANDREW S. Owner, Solutions PT & Sports Medicine
A COVID SURVIVAL STORY 12
REAL RESULTS
New Patients
70 68
67
54
50
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How Print Marketing Kept This PT Clinic Above Water
Reactivated Patients 62 64
Ever heard someone say print is dead? If Full Potential PT had believed that, the events of 2020 might have drowned them. Like many other PT Clinics, Full Potential PT felt the hit of Covid-19. However, they didn’t know it would be this bad. At the start of 2020, they were averaging about 1100 patient visits. Come April, It was a nightmare no business owner ever wants to experience, No monthly patient visits. As an Ultimate PT Marketing System client, Full Potential PT has both a digital and print account manager. Together, Full Potential and their team of marketing experts decided to keep their marketing going. DIVING RIGHT IN Full Potential PT did not cut back on their marketing, but instead ramped it up. They continued to print and deliver their patient newsletter to a list of over 6500 patients. Their newsletter consists of custom content as well as an open letter written by Full Potential PT Owner, Vince, to their patients to keep them up-to-date about
the practice. Full Potential PT also includes other PT’s custom content as well. They also utilize other print products for their marketing, including printed Physician Mailers and a brochure highlighting their women’s health services. On top of print marketing, Full Potential had a full website redesign to complement their newsletters. Digital Marketing is powerful, but when it’s combined with print, it’s unstoppable!
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38
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FROM STAYING AFLOAT TO SETTING SAIL
Full Potential continued their monthly meetings with their account managers throughout 2020. They’re an engaged client that stays involved with their print and digital products, tools, and services. Full Potential takes the time to regularly connect with account managers, attend webinars, and learn new methods to grow their own marketing results in partnership with the Physical Therapy Marketing Strategy. As a result of their continued efforts, Full Potential is doing better in June and July than they had all of 2020!
Monthly Patient Visits
1285
1180
1245
1136
786 769
0
Learn more about Full Potential’s Marketing Strategy at PracticePromotions.Net/Training
GET YOUR FREE SAMPLE KIT! 13
Gain Control Of Your Marketing + 2x Your New Patients in 2021!
I couldn’t have asked for a better team! They have helped us grow our practice through all the craziness 2020 has thrown at us.
JACOB H.
Practice Promotions has a fantastic team that works together, gets back to you immediately, and is thorough with incredible ideas!
NKUME S., DPT
Our PT practice has grown over 60% within the past 4 years, and I know that Practice Promotions has contributed to that growth.
MANDY H.
Request Your Information Kit today at
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Practice Promotions Physical Therapy Marketing
Featured:
What Did 2020 Teach Us?
A L S O I N S I D E :
• 2021 Will Have Challenges Too! Here’s What’s Coming & How To Tackle It! • Neil’s Marketing Toolbox: Using Google Ads For PTs
Get Your Free 2021 PT Marketing Kit!
HERE’S WHAT YOU GET: • The Ultimate PT Marketing Funnel™ • Print Samples of Marketing Materials from Real PT Clinics • 2 PT Marketing Training Booklets • Website & Mobile APP Marketing Tips • 12-Month Subscription to Our PT Marketing Newsletter (a $99 Value!)
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