WHAT DID 2020 TEACH US? 10
(continued...) You have to get your marketing message out to consumers directly. Focus your marketing efforts on going direct to the consumer– patients. We’ve been harping on this strategy since we first started helping clinics almost 10 years ago– leverage your customers! Make sure current and past patients know you’re still open, then get the word out to potential new patients. Communicate MORE often. While your competitors are cutting back marketing out of fear, seize the chance to stand out with health and safety information on your website, social media, email, and other channels. Social media videos are a great thing to start doing as engagement rates have skyrocketed. Recover Revenue with your past patient list. Filling your schedule with past patients is up to 10X cheaper than adding new patients. Use your patient newsletters, postcard campaigns, email, and even phone calls to get your fan base back in the door. LOOKING AHEAD TO 2021 There is still a lot of uncertainty in the world, which is why NOW is the time to plan for your
recovery. Whether a crisis has started or you want to prepare for future security, it’s better to be prepared. Success Is possible! So what do you do in the face of a global pandemic? Focus on these three areas: • Reassure your patients while you can still treat • Increase communication with patients & your community • Create your recovery plan so you don’t miss more time getting back up and running. With these three tips, you’ll ensure your practice returns to100%asquicklyaspossible. You will reduce the financial stress in the long run and allow you to keep more employees from enduring their own hardships. To learn more about the Ultimate PT Marketing funnel as a guided strategy to your success, visit our website at PracticePromotions.Net/Training.
Allison Pentony Marketing & PR Specialist
Get Our Free 2021 PT Marketing Kit
WHAT’S INSIDE:
• The Ultimate PT
• Website & Mobile APP Marketing Tips • 12-Month PT Marketing Newsletter Subscription (a $99 Value!)
Marketing Funnel™ • Samples of Print Marketing from Real PT Clinics! • 2 PT Marketing Training Booklets
www.PracticePromotions.net/Kit
Made with FlippingBook - Online catalogs