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NEIL’S MARKETING TOOLBOX
Marketing TOOLBOX
Drive In More New Patients with a Google Ads PPC Program! Google Ads for PT Practices
Like most clinics, the pandemic gave a big hit to our business in April and May. Starting Google Ads gave us another way to directly reach out to the consumer and place us “front of mind.” It was a direct contribution to restoring our business coming out of the pandemic. We saw a clear increase in our total number and percentage of new patients coming from Google search after starting the program, even though we had long been at the top of the organic search results. The bottom line is, the ads work and we look forward to continuing the program.
1. What is the biggest potential benefit for private practice in using PPC ads?
The biggest potential benefit is getting in front of the right people at the right time. People are searching more than ever before for solutions to their common injuries, aches and pains. If you can place your clinic in front of them using Google ads and SEO, you can become the premier choice in your community. You will also get in front of this person, that probably would have never considered physical therapy in the first place, but now has had a chance to visit your website.
2. What if I already rank well on google organically?
This is actually perfect, because in a potential patient’s mind, the more times they see your clinic listed on pg 1 of Google, the more authority you have built in their mind. Imagine, seeing your clinic not only in the local section, and top 5 organic, but also now in the ads section at the top. The patient sees your practice 3-4 times on page 1 of Google and thinks, “these guys must be good!”
3. What should a practice owner know before they get started?
Google ads is a strategy, and you have to know that you are going to pay to advertise. It takes a month to ramp up results, and continue to build on to get good results. Google ads are quite complex and so often practice owners try to do it themselves, with very poor results and blowing a lot of money. When done correctly, Google ads are a vital part of your online discovery and marketing strategy. Just ask our clients, they are achieving great results! CONNECT WITH Neil Trickett, PT Practice Promotions Neil Trickett, PT
ANDREW S. Owner, Solutions PT & Sports Medicine
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