1
TABLE OF CONTENTS
Table of Contents
Table of Contents
1
Featured Article: 2021 Will Be Hard Too Unless... 6
Letter from Neil
1
Store Product Spotlight
8
Featured Case Study
2
What Did 2020 Teach Us About PT Marketing? 9
New Year, New You Marketing Tips
3
Neil’s Marketing Toolbox: Google Ads
11
Featured Website: Movemend PT
5
A COVID Survival Story
12
IN THIS EDITION:
CONNECT WITH Neil Trickett, PT
2020 sure was an unbelievable year and one that tested us both in business and personal lives. We are thankful to witness the way so many practices were able to pivot their businesses in order to keep serving their patients. It was quite amazing to see the rehabilitation community come together to help each other. Last year, the PT industry’s main focus was to recover from the COVID-19 shutdowns and find success within new parameters. After all, with every challenge comes opportunity for innovation.
3 Get PT marketing tips from our blog 3 Access to marketing training videos 3 Connect with other practice owners
We saw the rapid growth of marketing tools including:
• Telehealth / Blended Care Models • Increased Social Media & Email Marketing (especially video content) • COVID-Specific Website Pop Ups & Information • Live Webinars Instead of In-Person Workshops
• Postcards, Newsletters, & Other Direct Mail to Past Patients • HEP Apps with HIPAA-Compliant Therapist Messaging • Google PPC Ads
Practice Promotions
As I looked back at all of these tools, it appears to me they have one common theme– communicating directly with patients and doing it often. This simplepremise is, I believe, the roadmap for navigating any economy. Frequent communication to patients across many different channels allows you to control your patient volume. When you control your volume, you control your future. I hope this is a lesson we all will not forget! I firmly believe 2021 is going to be a bounce-back year for our industry. It will not come without challenges. But if we learn from this year and continue to reach people where they are, we can bring the life-changing benefits of PT to more people than ever before. Lastly, I thank and commend all of you–my fellow therapists, owners, andmarketers–for your incredible hard work serving patients during this incredibly tough time. One thing is for certain–we can make 2021 much better and help more people discover your powerful treatments and services. From all of us at Practice Promotions, we wish you, your team, and your family a very prosperous 2021!
Neil Trickett, PT
1
Made with FlippingBook - Online catalogs