2
FEATURED CASE STUDY
Clinic Braves COVID Dip to Marketing Success
PhysioWorks is a physical and occupational therapy clinic located in Kent, WA, in the heart of the Seattle/Tacoma metropolitan area. They specialize in industrial rehab therapy with a clear “back to work” mindset, catering predominantly to workers who have been injured on the job. With a focus on helping their patients not only recover, but become stronger than even before their injury. PhysioWorks began their journey with Practice promotions late December 2019, with their site going live the following February. Despite coming on board shortly before the onset of the COVID-19 global pandemic, PhysioWorks has seen success and substantial growth throughout 2020. PhysioWorks started the year with 20 new patients and 749 total patient visits in themonth of January. While their number of new patients and total visits certainly dipped some during COVID-19 lockdowns, they overall maintained consistent numbers, and had a high of 31 new patients in September, and a high of 897 total patient visits in October 2020. JUMPING TO THE TOP OF GOOGLE PhysioWork’s SEO has steadily increased over several months. All but one of their 17 keywords
are ranking in the Top 10 spots on Google! In fact, eight of their keywords are in the Top 3 of desktop searching in the Kent, WA, area.
REAL RESULTS
PRINT MARKETING = ONLINE REVIEWS?
Monthly New Patients
PhysioWorks started as a Practice Promotions client with zero Google Reviews. In late May, Danny ordered Review Generation Rack Cards from the PP Online Store, with QR codes leading directly to their Google Review portal. In addition to the Print Review Generation Rack Cards, Danny also instituted a staff contest, where each member would get a $100 gift card for every 10 reviews they could generate. In the month of June alone, PhysioWorks went from zero Google Reviews to 23! PhysioWorks now has 35 Google reviews and counting. They also have five internal reviews, two Yelp reviews, a Yellow Book review, and a Facebook recommendation. PhysioWorks has seen a dramatic exponential growth in the number of website visits and website page views they have received since launching the new website. Even more impressive, over 90% of those pageviews came from Organic Searches.
20 to 31 in 9 months!
Monthly Patient Visits
749 to 897 in 9 months!
Made with FlippingBook - Online catalogs