NEW YEAR, NEW YOU MARKETING TIPS 3
N EW Y E A R ,
2 0 2 1 MA R K E T I N G T I P S
explain all the services you offer and to hype any promotions. 2. Resolution & Self-Improvement. Resolution messaging resonates well this time of year. You always want to focus on the positives when marketing towards someone’s self-image. Position your PT practice as the partner, supporter, and coach throughout the patient’s journey. A postcard with a sample resolution, such as “I want to run a 5K” or “I hope to play outside with my grandkids more” together with encouraging imagery motivates patients. Describe how PT can help them relieve pain and reduce their risk of injury by strengthening muscles, correcting posture, etc. (continued on next page...)
LET’S HIT RESET & FOCUS ON A NEW STRATEGY FOR 2021! Now that the holidays are over, our hearts and bellies are full from the past couple months of festivities. Consequently, commercial after commercial caters to everyone’s new year’s resolutions to hit the gym, start a diet, and adopt other healthy habits. The new year is definitely the time to think about and start working toward a “new you.” For PT practices, this means that consumers are already thinking about being active and are very receptive to health marketing content. Thus, it is an ideal time of year to reactivate past patients and reach out to new ones.
IDEAS FOR HEALTH MARKETING CAMPAIGNS
1. General Wellness. This campaign type coordinates with consumer messaging from other industries, so it’s an easy option. For physical therapy practices, you can promote the general physical benefits of Physical Therapy such as increased flexibility andmobility. Additionally, patients will be attentive to lifestyle programs like facility memberships, personal training, or yoga classes to complement their workout routines. Emphasize perks of working with a small practice such as hands-on care, one- on-one sessions, licensed professionals etc. For general wellness marketing, a monthly newsletter works best to fully and clearly
General Wellness
Resolution & Self-Improvement
Recovery & Pain Management
NEWSLETTER
Practice News!
Heart Health
TAKE TIME TO CELEBRATE HEART HEALTH!
certainly not by neglect. One needs a personal exercise strategy s your weak links and helps to keep themworking efficiently over edge is truly power when it comes to our health. ncourage you to put the proper amount of value on your body. een neglecting it then it may require more time and expense, an investment toward a more enjoyable life, one that is more ol. URE, the physical therapist will be a much bigger player in the of health because the research data is going to validate that h starts with good musculoskeletal health. This plays out as on, surgeries, lost work hours, and other reducible expenses. risis in this country ($3.5 trillion spent annually and counting) ly demand to find a more sustainable way to help people. We less about health care and more about health creating. PT is a ng profession. I wrote an article last March on the Hidden Costs n our website. Check it out, it can help one see the big picture. y, our patient at the beginning of this article will have to learn . The school of hard knocks is always enrolling.
5. Find out if you have diabetes. Millions of people don’t know that they have this condition. That’s risky because over time, high blood sugar damages arteries and makes heart disease more likely. 6. Think beyond the scale. Ask your doctor if your weight is OK. If you have some pounds to lose, you’ll probably want to change your eating habits and be more active. 7. Ditch the cigarettes, real and electronic. Smoking and secondhand smoke are bad for your heart. If you smoke, quit, and don’t spend time around others who smoke as well. E-cigarettes are popular, but they’re not completely problem-free. They don’t contain the harmful chemicals in cigarette smoke but, they still do contain nicotine, so your goal should be to quit completely, not just switch to a less toxic version. 8. Clean up. Your heart works best when it runs on clean fuel. That means lots of whole, plant-based foods (like fruits, vegetables, nuts, and seeds) and fewer refined or processed foods (like white bread, pasta, crackers, and cookies).
1. Aim for lucky number seven. Young and middle-age adults who sleep 7 hours a night have less calcium in their arteries (an early sign of heart disease) than those who sleep 5 hours or less or those who sleep 9 hours or more. 2. Keep the pressure off. Get your blood pressure checked every 3-5 years if you’re 18-39. If you’re 40 or older, or if you have high blood pressure, check it every year. 3. Move more. To keep it simple, you can aim for 30 minutes a day, 5 days a week of moderate exercise. Even if you exercise for 30 minutes a day, being sedentary for the other 23 1/2 hours is really bad for your heart. 4. Slash saturated fats. To help your heart’s arteries, cut down on saturated fats, which are mainly found inmeat and full-fat dairy products. Choose leaner cuts and reduced-fat options.
Do You Know About PHITs? Welcome to the World Baby Collins! O ur DPT, Amanda Collins welcomed a baby girl into the world!
Attention Shoulder Pain Sufferers! Saturday, March 14, 2020 @ 10 AM Full Potential “Learn To Manage Rotator Cuff Pain Without Medication, Injections, or Surgery!”
“Brynn Noelle Collins joined our family on December 26, 2019, weig ing 7lb 13oz and 21 inches tall! Looks like she’ll be taking after h r dad in height! Big brothers Na e and Be are warming up to their little sister and have started to enjoy giving her kisses, “snuggies”, and lying with her during tummy time. Life as a family of 5 has been the best kind of busy and we’re so glad we have a little girl in the mix.”
appiness,
Do you have pain in your heels or the balls of your feet? Do your feet get sore at the end of your workday? Have you stopped exercising or other activities because your feet hurt? If you answered yes to any of the questions above, then there’s a good chance custom foot orthoticsmay help. We use a dynamic scan of your foot while walking or jogging to create a digital pressure map of your foot while you are using it. From this information we can then create a custom 3D Printed insert to correct for any problems we find. Most orthotics are made from a cast or scan of your foot while you are sitting or standing. But our orthotics are made based on how your foot functions when you are moving. We are taking advantage of the latest
technology and innovation in custom shoe inserts. Why use a rotary dial phone when smartphones are more accurate and useful? Whether it’s for walking, running, working, cycling, soccer, tennis, skiing, or snowboarding our affordable custom orthotics can help you be comfortable doing all the things you love to do. Check out the inside of the newsletter for information about patient pricing and scheduling for your pair of Phits today. WAPT is the only clinic inWAstatewith anFDAapproved dynamic gait scan to 3D printed custom orthotic. So, what are you waiting for? Contact us today at info@ waptrehab.com or by calling 425-820-2110 .
neken, PT
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• 4 cloves garlic, grated + 2 cloves garlic, minced • 1/2 tsp red crushed chili pepper flakes (optional) • 3 tbsp butter • 4 medium zucchini, spiralized • lemon juice
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www.waptrehab.com | 425.820.2110 PLAY THE REFERRAL GAME! At Full Potential, we know that a referral from our patients is the biggest compliment. Let us thank you with these 3 simple steps!
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1. Use the camera app on your phone to scan the QR code on the right.
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Use Patient Newsletters to advertise services & workshops that complement patients’ fitness goals. Write your name on this coupon. Give this coupon to family and friends! Be sure they bring this coupon to their first appointment. Receive aMeijer gift card to those that refer us a patient! Your Name Our New Patient’s Name! Don’t miss this opportunity to help your friends and family! They will thank you, and we will too 286 Hoover Blvd • Holland, MI 49423 Phone: 616.392.2172 | Fax: 616392.1726 tessa@fullpotentialpt.com | fullpotentialpt.com 1 2 3 4
Use Social Media + Email Marketing to send “daily health tips” to help patients reach their resolutions. www.fullpotentialpt.com
Newsletters & Brochures will encourage patients to seek you for recovery & pain management.
2. This will take you directly to our Google Reviews page.
3. Let us know how we did and tell us your story!
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