NEW YEAR, NEW YOU MARKETING TIPS 4
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OTC pills. This content benefits frommore in-depth explanation and works well in a newsletter or brochure format. Consider sending this to doctors too to educate them about how physical therapy can complement their care. As the new year approaches, it is key that your practice is ready to hit the ground running. Start with marketing geared to bringing in your past patients while attracting new ones. We recommend you have several campaigns planned and ready to go. This allows you to have a clear picture of your January and February health marketing and expected patient volumes. For more physical therapy practice marketing tips and seasonal ideas, subscribe to the PT Marketing Blog!
This type of health marketing is well- suited to online marketing on your website, social media and via emails. You can post health and wellness tips or run a month-long social media campaign with weekly or daily resolution tips. 3. Recovery & Pain Management. Pain-based marketing is an excellent follow up to your early January health and wellness marketing. Planning this campaign in coordination with your New Year marketing helps create a consistent message and brand awareness. Recovery and pain management are something that many patients need help with, especially those just starting an exercise routine. Position your services as a way to help patients feel better and keep their resolutions. Advertise the long-term benefits of PT such as injury recovery and prevention and pain reduction without
Jacob Siner Marketing & PR Specialist
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